Designing and Testing Ideas Students Love

An experience workshop powered by CISE and Startup Astronauts*

&Designing

TestingIDEASstudents love

(*)

(*)

2 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

Miguel Ángel CerveraDREAM. CREATE. INSPIRE.

@miguelacervera http://miguelangelcervera.es http://linkedin.com/es/miguelangelcervera

3 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

FAIL9 / 10 PROJECTS 8 / 10 STARTUPS

4 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

Lean Startup

Design Thinking LEAN DESIGN

5 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

Design Thinking

6 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

Customer Discovery

Customer Validation

Customer Creation

Company Building

SEARCH EXECUTION

Pivot

• Articulate and test hypothesis • Design experiments, start

listening • Continuous discovery • Done by founders

• The heart of customer discovery • Iteration without crisis • Fast, agile & opportunistic

MVP

The Pivot

• Pivot cycle time matters • Reduces cash burn out! • Min features speeds it up!

CUSTOMER DISCOVERY JOURNEY is how you search for the BM

Lean Startup

7 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

8 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

PROBLEM

9 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

IDEA

10 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

EXECUTIONFAIL

11 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

PROBLEM

12 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

UNCLEAR SITUATION

SEARCH & DISCOVERY PHASE EXECUTION PHASE

ITERATIVE PROCESS

13 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

Empathize

Ideate Prototype

Customer Validation

Customer CreationDefine

TestTestTest

Customer End-user

Test

LEAN DESIGN

14 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

Let’s get down to businesso pongámonos a trabajar :)