Designing and Testing Ideas Students Love

An experience workshop powered by CISE and Startup Astronauts*

&Designing

TestingIDEASstudents love

(*)

(*)

2 CISE & STARTUP ASTRONAUTS* / Designing & Testing Ideas Students Love

Miguel Ángel CerveraDREAM. CREATE. INSPIRE.

@miguelacervera http://miguelangelcervera.es http://linkedin.com/es/miguelangelcervera

http://miguelangelcervera.es

http://linkedin.com/es/miguelangelcervera


FAIL9 / 10 PROJECTS 8 / 10 STARTUPS


Lean Startup

Design Thinking LEAN DESIGN


Design Thinking


Customer Discovery

Customer Validation

Customer Creation

Company Building

SEARCH EXECUTION

Pivot

• Articulate and test hypothesis • Design experiments, start

listening • Continuous discovery • Done by founders

• The heart of customer discovery • Iteration without crisis • Fast, agile & opportunistic

MVP

The Pivot

• Pivot cycle time matters • Reduces cash burn out! • Min features speeds it up!

CUSTOMER DISCOVERY JOURNEY is how you search for the BM

Lean Startup



PROBLEM


IDEA


EXECUTIONFAIL


PROBLEM


UNCLEAR SITUATION

SEARCH & DISCOVERY PHASE EXECUTION PHASE

ITERATIVE PROCESS


Empathize

Ideate Prototype

Customer Validation

Customer CreationDefine

TestTestTest

Customer End-user

Test

LEAN DESIGN


Let’s get down to businesso pongámonos a trabajar :)