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Design, Business, and Innovation Amanda Lastella
Design Thinking, Tim Brown
Created step-by-step representation of process of creating design innovation
Design, Business, and Innovation Amanda Lastella
Design Thinking, Tim Brown Inspiration
- Considers problem facing business/ community - Technology, constraints, seeking out new ideas
Design, Business, and Innovation Amanda Lastella
Design Thinking, Tim Brown Ideation
- Proposed solutions
- Creation of MANY prototypes
- Communication
Design Thinking, Critical Question 1
Design, Business, and Innovation Amanda Lastella
What could happen if an innovator doesn’t test his or her prototype, and instead moves on to the production phase of a product?
“Companies are not required to provide any safety data when they notify the agency about a new chemical, and they rarely do it voluntarily…” Ian Urbina: “Think those Chemicals have been Tested?”, New York Times
Design Thinking, Critical Question 2
Design, Business, and Innovation Amanda Lastella
Why is communication a key component of the design thinking process?
“…failure to ask important relevant questions” Dennis S. Gouran: “A Critical Analysis of Factors Related to Decisional Processes Involved in the Challenger Disaster“
Design, Business, and Innovation
Amanda Lastella
Going Deeper, Seeing Further…
Consider the background of the costumers/ consumers
Going Deeper, Seeing Further…
Layer those backgrounds to find patterns/ consistencies
Design, Business, and Innovation
Amanda Lastella
Going Deeper, Seeing Further…
See whether or not extreme ends of a spectrum can offer insight into issue
Design, Business, and Innovation
Amanda Lastella
Going Deeper, Seeing Further…
Learn about backgrounds of employees within company
- Can they be shifted?
Design, Business, and Innovation
Amanda Lastella
Going Deeper, Seeing Further…
Look into backgrounds of all people involved in business/ economic network
Design, Business, and Innovation
Amanda Lastella
Ethnographic Research, Friends Eating at Cafeteria
-both participants appear interested and engaged with one another
Design, Business, and Innovation
Amanda Lastella
Ethnographic Research, Walking to Art Studio
-girl on right helping girl on left carry art supplies (black supply box)
Design, Business, and Innovation
Amanda Lastella
Ethnographic Research, Watching Various Edited Videos
-guy presenting app he found to rest of group
Design, Business, and Innovation
Amanda Lastella
Ethnographic Research, Playing the Piano
-guy presenting different pieces on piano -girl on left tries to join in on occasion
Design, Business, and Innovation
Amanda Lastella
Ethnographic Research, Filming
-guy using app found on phone to record due to lack of camera equipment
Design, Business, and Innovation
Amanda Lastella
Ethnographic Research, Notes on Participants
-the guy in the group appears deeply interested in film making, including the girl wearing the black leather jacket in various edited videos
Design, Business, and Innovation Amanda Lastella
Ethnographic Research, Additional Notes
-girl in black leather jacket likes to get involved and help others carry equipment/ record content
Amanda Lastella Design, Business, and Innovation
Ethnographic Research, Additional Notes
-girl in blue sweatshirt involved in art class, works outside on projects, has a lot of supplies to carry around campus with her
Amanda Lastella Design, Business, and Innovation
-the ability to carry around equipment was limiting to all three participants -the two girls: art equipment -the guy: camera/ filming equipment
Ethnographic Research Findings
Design, Business, and Innovation
Amanda Lastella
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