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Esri UC2013 .
2013 Esri International User ConferenceJuly 8–12, 2013 | San Diego, California
Design of Pedestrian
Wayfinding Signage systemsAlireza Karduni
University of Illinois at Chicago
Esri UC2013 .
The Question is :
• How do pedestrians navigate through urban
spaces?
• How do we get lost ?
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What information do you get from this view?
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What information do I get from this view?
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
Information fields
• Useful information in the urban space that helps
the pedestrian “find their way”
• The better and the clearer the information, it will
be easier to naviagate.
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?
• It is important to know how pedestrians find their
way to be able to help them do it.
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?The process of wayfinding
• We try to find answers to a number of questions
while finding our ways.
• From :
• The environment,
• people that know the area better,
• signage,
• landmarks, …
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?Conecpt
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is Wayfinding?Questions that a pedestrian asks
Design of Pedestrian Wayfinding Signage systems
Wayfinding stepsWhat can the proposed system do?
Decision making
Show major destinations in the area
Show major activities in the area
Wayfinding
Show approximate time to get to the destination
Show the best route to the destination
Show available modes of travel
Finding the destination
Show the Naming of major urban spaces
Show the Important landmarks
Esri UC2013 .
What is a Wayfinding Signage system?The process of wayfinding
• A system that tries to give answers to these
questions.
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
What is a Wayfinding Signage System?The Elements of a Wayfinding System
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
Design of Wayfinding signage systems!
Design of Pedestrian Wayfinding Signage systems
• Most signage designs pay attention to the
aesthetic aspects of their signs
• The information system is mostly neglected
Esri UC2013 .
Design of Wayfinding signage systems!
Design of Pedestrian Wayfinding Signage systems
• A successful designer pays attention to all
elements of the design!
Esri UC2013 .
The project:
Design of Pedestrian Wayfinding Signage systems
• Wayfinding system for a part of region 6 ,
Tehran!
Esri UC2013 .
Region 6, Tehran
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
Region 6, Tehran
Design of Pedestrian Wayfinding Signage systems
• Daily, around 1.5 million people go to this part
of Tehran.
• University of Tehran,
• Ministry of Education,
• concentration of Bookstores,
• City Theater,
• and much more.
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Current Signage in this region
Esri UC2013 .
The project
• Wayfinding plan for region 6, Tehran
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
Wayfinding system for region 6, TehranInformation system
Design of Pedestrian Wayfinding Signage systems
• The content that is going to be in the signs.
• Based on this table
• I wanted my designs to adress these steps as
holistically as possible
Wayfinding stepsWhat can the proposed system do?
Decision making
Show major destinations in the area
Show major activities in the area
Wayfinding
Show approximate time to get to the destination
Show the best rout to the destination
Show available modes of travel
Finding the destination
Show the Naming major of urban spaces
Show the Important landmarks
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranLand use
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranMajor Destinations
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranNaming places and spaces
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranSign Locations!
• But we have limited spaces on our signs,
• How can we know what to put on the signs?
• It all depends on where the sign is located.
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranSign Locations!
• Pedestrian Flow
• Decision making Points
• And optimum sign locations
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranSpace Syntax
• Visibility
• Axial lines
• Integration
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranSpace Syntax
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranDecision making points!
Esri UC2013 .
Wayfinding system for region 6, TehranStreet width
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
Wayfinding system for region 6, TehranApproximate sidewalk width
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranSign Location
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranSign Orientation
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranHierarchy of Destinations!
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Wayfinding system for region 6, TehranGraphical factors
• Font size : determines from how far the
information can be seen
• Color : determines within what light situations
and color backgrounds the information can be
seen
• Layout : Determines how cool and legible your
sign can be
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemColors , Icons, Text
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemThe map that goes on the signs : Base Map
Esri UC2013 .
Incorporation into signage
• by knowing the location of each sign we can see
What information will go to each sign , and we
would know the direction to those destinations
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemThe map that goes on the signs : Overview Map
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemThe map that goes on the signs : Detail Map
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemHeading towards the sign
This is a pedestrian signage !
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical System
This shows you where you are headed!
Or where you are!
Getting closer
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemCloser !
Directions to major destinations
These are categorized by direction
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemAlmost there!
A map that gives you an overview of the
Sign and how much you can travel in
minutes
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Graphical SystemBy the sign
A detailed map of your immediate
Surroundings and a 5 minute radius
Walking distance
An index of the street and their location
In the sign
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
The sign!
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
The sign!
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Hardware System
• You can also design the actual sign, which I didn’t
have the time to do
• But theoretically , the location of the sign, the width
of the sidewalk, and some other factors would
determine the size of your sign
• The climate , the background colors would
determine the material and techniques that you
want to use to design your signs
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Hardware System
• Land use hierarchy and naming gives you a
destination categorization in GIS
• Pedestrian flow analysis and decision making
points optimizes the sign location
• using these two processes you can use design and
visibility rules to layout your sign and make it more
useful to the pedestrian
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
A great book for Graphical and hardware
Design of signage
• Signage and Wayfinding Design: A Complete
Guide to Creating Environmental Graphic
Design Systems by Chris Calori
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
A great wayfinding project
• Check out Legible London
• It is an implemented signage plan which taught
me a lot !
Esri UC2013 . Design of Pedestrian Wayfinding Signage systems
Space syntax
• Space syntax was pioneered in the 1970s
by Prof Bill Hillier, Prof Julienne Hanson and
colleagues at The Bartlett, University College
London
• Bin Jiang has made an extension for ArcGIS
that has space syntax functions, It is free to
use for educational use! It’s called AxWoman
• Space is the Machine
Esri UC2013 .
ThankYou for listening
Design of Pedestrian Wayfinding Signage systems
Esri UC2013 .
Alireza Karduni
This presentation was part of
presenter’s project of Urban Planning
and Design at
University of Mazandaran, Iran
Under Supervision of :
M. Haghjou
Design of
Pedestrian
wayfinding
signage systems
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