Design Impact and Embedded Design

DESIGN IMPACT AND EMBEDDED DESIGN

1.HISTORY & THEORY w/ KATE

2.THEORY IN PRACTICEw/ RAMSEY

3.QUESTIONS & ANSWERSw/ ALL

EMBEDDED DESIGN

“The success of development programs cannot be judged merely in terms of their affects on income and outputs, and must, on a basic level focus on the lives people can lead.”Amartya Sen

“The people themselves are the future.”Saul Alinsky

Design for Social Impact 

Projects

Community Development 

Projects

Design for Social Impact 

Projects

Community Development 

Projects

Opportunity Space

A design process that takes place entirely within the user community; often with a 

focus on creating community empowerment and economic 

development in addition to design.

Embedded Design

DESIGN IMPACTDESIGN IMPACT

THIRUCHULI,INDIA

THIRUCHULI,INDIA

THE FELLOWSHIPTHE FELLOWSHIP

2011: Fellows 2012: Fellows

Fellow Stats:+ 120 + applicants/year+ Avg. 8+ years of exp.+ 6 Master degrees

PIVOTPIVOT

INCUBATE projects that transform communities.

EQUIP community leaders with social innovation tools.

ADVANCE methods of creative community change.

EQUIPEQUIP

INCUBATEINCUBATE

ADVANCEADVANCE

EMBEDDED DESIGN IN PRACTICE

THE ERIKOODU BRIQUETTE PROJECT

PROBLEMPROBLEM

OPPORTUNITYOPPORTUNITY

PROCESSPROCESS

Market Potential for Erikoodu

Market Size SourceTotal population in Madurai District 2,578,000 http://www.madurai.tn.nic.in/profile.htmlPercentage of Madurai District that is urban 56% http://www.madurai.tn.nic.in/profile.htmlTotal urban population in Madurai District 1,443,680Average houshold size 4 http://householdenergy.in/visualize.php?tab=2Total urban housholds in Madurai District 360,920Percentage of households using firwood as main fuel 22% http://householdenergy.in/visualize.php?tab=2Total urban household using fire wood 79,402Percentage of housholds where labor is main income 13% http://householdenergy.in/visualize.php?tab=2Total household in target market 10,322Percentage of housholds adopting new product 60% CM Center Research DocumentTotal potential erikoodu user households in Madurai 6,193

Potential for GrowthTotal housholds needed for Erikoodu profitability 600 cost analysisMarket penetration needed 9.69%Current profit margin on Erikoodu 0.2 INRNet profit at profitability base (per month) 3000 INRNet profit at 25% market penetration (per month) 7,741.73 INRNet profit at 50% market penetration (per month) 15,483.47 INRNet profit at 75% market penetration (per month) 23,225.20 INR

LEARNINGLEARNING

THE HEALTHY LADDOO PROJECT

OPPORTUNITYOPPORTUNITY

PROCESSPROCESS

LEARNINGLEARNING

Design Impactwww.d-impact.org@DesignImpactOrg

Design Impactwww.d-impact.org@DesignImpactOrg

THANK YOU.THANK YOU.