Design Huddle: Basic Design Principles

DESIGNHUDDLE

@ THE FORT

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Layout

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Things to ask

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What if...

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Does it create a mood?

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Have good craftsmanship?

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Clearly state the concept?

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Have a grid structure?

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Have a clear message?

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Use alignments?

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Rhythmic Devices

Horizontal Banding

Vertical Banding

T-Shaped

z-Shaped

O-Shaped

Pivot

S-Shaped

Box

L-Shaped

C-Shaped

Triangle

Open Space

No SpaceBOOM-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOOD!ALTITUDE WITH AN ATTITUDE! BOOM-SHAKALALA! HE'S ON FIRE! HE'S ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES?BOOM-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOOD!ALTITUDE WITH AN ATTITUDE! BOOM-SHAKALALA! HE'S ON FIRE! HE'S ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES?BOOM-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOOD!ALTITUDE WITH AN ATTITUDE! BOOM-SHAKALALA! HE'S ON FIRE! HE'S ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES?BOOM-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOOD!ALTITUDE WITH AN ATTITUDE! BOOM-SHAKALALA! HE'S ON FIRE! HE'S ON FIRE! ITS GOOOOOOOOD! IS IT THE SHOES?BOOM-SHAKALALA! HE'S ON FIRE! ITS GOOOOOOOOD!ALTITUDE WITH AN ATTITUDE! BOOM-SHAKALALA! HE'S ON FIRE!

Change-of-Scale

Transparency

Escaping Boundaries

reflective

CropPing

Positive Negative

Color

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Vibrant full of energy and enthusiasm

Urban characteristic of a city or town

Zing energy, enthusiasm, or liveliness

Belle from skin tones to colors that flatter

Powerful strength, quality, and 100% honey badger

Tender kind, gentle, or sentimental nature

Party a night on the town

Relax rest, enjoy, and yawn

Organic suggestive of earth and soil

Baked warm, comfort, affectionate, and kind

Typography

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Things to ask

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Is the type right for the target?

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Working with the concept?

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Legible?

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Part of the unified whole?

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Enough contrast?

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Connect with the right emotion?

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#designhuddle

#designhuddle

#designhuddle

What if...

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Thank You

@whistle

whitmoyer.com