The Huddle Company's Capabilities

Presented By:Nick Fox CarlDirector of MarketingThe Huddle [email protected] (o)

THE HUDDLE COMPANY’S CAPABILITIES

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A Brief Introduction:The Huddle Company is an integrated marketing firm which specializes in connecting brands withtheir target consumers, as well as noncompetitive businesses that present mutually beneficial cooperative opportunities. rWe’re proudly dedicated to developing and meticulously executing marketing campaigns of all forms, primarily designed to increase profits and bolster brand awareness for our clients and their business partners.

Our drive-to retail consumer sweepstakes have been proven to increase foot traffic while increasing brand interaction, and our sales incentive promotions have invigorated our clients’ employees and retailers to sell more of their products. Additionally, our brand sponsorship opportunities continue to provide brand exposure to numerous potential consumers. gWe utilize all forms of media, both traditional (TV, radio, print, and OOH) and non-traditional (digital and co-op), in order to accomplish our mission.

All The Benefits With No Exposure:Whether you’re interested in exposing your brand to the masses through event sponsorships, executing more focused and targeted drive-to retail programs, or incentivizing your retailers and employees with chances to win unique experiences, we’ll be proud to facilitate all phases of planning and execution. gYou pick the program and leverage your brand with the retail community. Once contacted, we take it from there and will handle everything else. All of our programs have been designed to be executed in a hands-off and turnkey fashion from your standpoint.


VIP Experience Incentive Programs:We specialize in driving consumers to your chosen retailers in order to engage with your brand, and incentivizing those retailers and your employees to sell more of your products.

We provide your consumers, selected retailers, and employees with chances to win VIPexperiences, some of which are unavailable to the general public. We also cater to your corporate hospitality needs to entertain your clients, colleagues, and fellow executives.vThese experiences include, but are not limited to:•VIP access with premium seating and optional meet and greets at events i including, but not limited to:

•Concerts by Grammy award-winning recording artists•Music and Motion Picture Industry Award Shows•Red carpets including movie premieres

Execution:We drive consumers to your locations by encouraging radio listeners, TV viewers, and/or web surfers to visit your chosen retail chain to find the POS piece containing the text codeto submit for entry into the sweepstakes. Once entered, the consumer will receive a bounce-back text informing them if they've won.hWe incentivize your employees and retailers to sell more of your product by offering them chances to win the same Grand Prizes. Winners are determined based on the highest percentage of increase in total sales during the same time period versus the following year. The number of winning employees and retailers will be determined by your brand, and the desired number of prizes will be reserved for hospitality.fThese opportunities are available at your convenience to increase brand awareness, generate foot traffic, sell more product, and provide premium hospitality through turnkey and easily executed marketing efforts.


Additional VIP Experience Programs: Alternate VIP Experience opportunities include, but aren’t limited to:

•Year-Round VIP Travel Incentive Programs:•Stay & Plays

•Flyaway•Luxury bus trip

•International Cruises•Oceanic•River

• Seasonal VIP Travel Incentive Programs:• New Year's Resolution • Super Bowl Sunday • NBA All-Star Weekend• South By Southwest• Coachella • NBA Finals • Lollapalooza • MTV VMA's

Consumer-Exclusive Incentive Programs:The following promotions are specifically designed to reach your consumers:

•Free Gas Giveaways•In-Store Celebrity Appearances / Meet & Greets


Stay & Plays: Travel is the most widely appealing incentive, and our Flyaway and Luxury Bus Trip Stay & Play Promotions combine that appeal with the allure of gambling, all to the advantage of your brand.dWe make all arrangements with our airline, luxury bus, and casino & resort partners for the Grand Prize winners to receive the following:•Roundtrip airfare or luxury bus tickets for two (2) •Ground transportation to and from the airport/bus station•Two (2) night hotel accommodations for two (2) and meal•One (1) Visa gift card

International Cruises: Cruise ships are the only travel medium able to provide luxurious lodging, dining, shopping, and entertainment between travel destinations.dWe align with our sea and river cruise partners to arrange for the winners to receive the following:•Ground transportation to and from the departure and arrival doc•Tickets for two (2) including lodging and meal•One (1) Visa gift card

New Year’s Resolution:This promotion provides consumers with the opportunity to “shed that winter coat” while cross-country skiing through Park City, Utah's Rocky Mountains. After the workout, the winners will enjoy all the entertainment and celebrity sightings that the Sundance Film Festival has to offer.

We make all arrangements with our airline and hotel partners for the Grand Prize winners to receive the following:•Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) night hotel accommodations for two (2) and meal•One (1) Visa gift card

Super Bowl Sunday:The Super Bowl is among the most popular and sought after sporting events to attend in the world. This promotion is designed to make dreams come true.

We make all the arrangements with our hotel and airline partners for the winners to receive: •Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) night hotel accommodations for two (2) and meal•Two (2) tickets to the Super Bowl•One (1) Visa gift card


NBA All-Star Weekend: An all-encompassing festival with a variety of events, exhibitions, and performances culminating in the annual All-Star Game. It's truly any sports fan’s dream to attend.

We'll make the arrangements with our hotel and airline partners for the winners to receive:•Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) night hotel accommodations for two (2) and meal•All-inclusive tickets for two (2) to NBA All-Star Weekend•One (1) Visa gift card

South By Southwest:Commonly referred to as SXSW, this series of film, interactive, and music festivals takes place annually in Texas and has continued to grow in size every every year.

We will make arrangements with our hotel and airline partners for the winners to receive:•Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) night hotel accommodations for two (2) and meal•All-inclusive tickets for two (2) to South By Southwest•One (1) Visa gift card


Coachella: A three-day music & arts festival held in California. A virtual version of rap legend 2Pac appeared onstage in 2012, making it one of the most recognized music festivals in the world.fWe will make all the arrangements with our airline and hotel partners for the winners to receive:•Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) nights of hotel accommodations for two (2) including meals•All-Inclusive Tickets for two (2) to Coachella•One (1) Visa Gift Card

NBA Finals:Attendance to any game within any round of the NBA Finals is a covetedexperience among fans of an array of sports. This is your brand's chance to be affiliated with this prestigious championship series.

We make all arrangements with our hotel and airline partners for the winners toreceive:•Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) nights of hotel accommodations for two (2) including meals•Tickets for two (2) to an NBA Finals game TBD•One (1) Visa Gift Card



Lollapalooza:An annual music festival held in Chicago that is dedicated to exhibiting popular recording artists throughout the hip-hop, alternative rock, and electronic music industries.

We will make arrangements with our airline and hotel partners for the winners to receive: •Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) night hotel accommodations for two (2) and meal•Tickets for two (2) to an NBA Finals game TBD•One (1) Visa gift card

MTV Video Music Awards:MTV's Video Music Awards is by far the most intriguing and interest-generating music awards show to date.

We collaborate with our partners in the airline and hotel industries to arrangefor the winners to receive:•Roundtrip airfare for two (2)•Ground transportation to and from the airport•Two (2) night hotel accommodations for two (2) and meal•Tickets for two (2) to The MTV Video Music Awards•One (1) Visa gift card


Free Gas Giveaways: Our most popular drive-to retail program is the Free Gas Giveaway. Integrating free fuel offers into your promotions is a fool-proof method of getting the attention of consumers and publicizing your brand.

We will create an in-store sweepstakes with the retailer of your choice and utilize a media campaign to drive foot traffic into their stores. The FM radio station of your choice will encouragelisteners to enter for their chance to win a $500 gas card by visiting your retail chain, picking up a POS piece, and following the listed instructions for entry. The campaign will also be supported by the station’s digital properties.

Listeners will also have the chance to win on-site at a radio station appearance to be held at one of the locations within your selected retail chain. A certain number of on-site contestants will also win first and second prizes of gas cards worth a lesser value.


Free Gas Giveaways (Continued):


Free Gas Giveaways (Continued):

In-Store Celebrity Appearances / Meet & Greets: Offering the public a chance to meet their favorite celebrities for autograph sessions and photo ops is a surefire way to entice them into your stores. Whether you’re interested in having professional athletes, actors, or recording artists appear in your locations to drive foot traffic through the doors, we’ll facilitate all phases of planning and execution. Once you let us know who you want to appear, we’ll make all of the necessary arrangements including, but not limited to:•Fee negotiation with the talent’s agent•Reservation of personal bodyguards/security•Reservation of ground transportation•Talent accommodation of all refreshment requests, including meal

In order to further incentivize the talent’s fans to come out to the event, our in-store appearances entail an on-site contest. Prizes include tickets to events that the talentwill be participating in (sports tickets for athletes, red carpet premiere passes / TV show tapings for actors, and concerts / listening parties for recording artists).



Traditional Media Opportunities:The Huddle Company was founded by experts in broadcast media, with over a decade of experience in planning, developing, and executing targeted marketing campaigns. We know exactly how to effectively buy and place media.

Examples of traditional media corporations we continue to work with include, but aren’t limited to:

Terrestrial Radio With Digital Properties Including Streaming:Clear Channel Communications: •The second largest owner and operator of radio in the United States.

CBS Radio: •The third largest owner and operator of U.S.radio.

HD Radio: •iBiquity’s in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data throughout the U.S. and Puerto Rico.

Outdoor / OOH:CBS Outdoor: •The Out-Of-Home (OOH) advertising division of CBS Corporation •The third largest outdoor media owner in revenue terms•From bulletins and posters to tall walls, reach millions of consumers every day by advertising with CBS Outdoor

Television:Comcast: •The largest broadcasting cable company in the United States, with networks including, but not limited to:

•ESPN•VH1•MTV•FX•Comedy Central•AMC•TBS•TNT•NFL Network


Non-Traditional Media Opportunities:Examples of non-traditional media corporations we continue to work with include, but aren’t limited to:

Social:Facebook: •An online social networking service.

Twitter: •An online social networking and microblogging service that enables users to send and read "tweets", which are text messages limited to 140 characters.

Instagram: •An online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of other social networking services.

Tumblr: •A microblogging platform and social networking website owned by Yahoo! Inc. The service allows users to post multimedia and other content to a short-form blog.

Streaming:Pandora Internet Radio: •A music streaming and automated music recommendation service.

Spotify: •A commercial music streaming service providing digital content from record labels including Sony, EMI, Warner Music Group and Universal.


Additional Expertise:

Community Outreach:•Charity support via corporate sponsorship funding

•Youth & school sports league support through corporate sponsorship funding

In-Arena Activations:•Venue reservations and rental fee negotiations

•Recording artist bookings and fee negotiations with talent agents

•In-arena marketing and advertising at sporting events and concerts

Celebrity Endorsements:•Contractual agreements and fee negotiations with talent agents

•Recording artist performance bookings:

•Appearance scheduling and fee negotiations with talent agents

Experiential Marketing: •Event sponsorships entailing sampling and product demonstrations

Creative Services: •Artwork•Packaging•Audio advertisement script development and production•Production of sound trademarks/jingles

Product distribution and market penetration:•Allocation of shelf space in desired retail outlets

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The Huddle Company's Capabilities