Design at Scale (Adam Cutler at Enterprise UX 2016)

Design at scale

Adam Cutler Distinguished Designer, Design Practices Director IBM Design

There are 3 elements needed to create a sustainable culture of design at scale.

people + places + practices

© 2016 IBM Corporation | IBM Confidential

people

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hiring 1,500 designers

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10,000+ candidates identified

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> 5,300 portfolios reviewed

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1 out of every 40 portfolios selected

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1,700 phone screens

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830 flydowns

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750 hires and counting

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Our people are the backbone of our culture

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behavior time

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= culture

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Manifestation of Culture

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Symbols

Heroes

Rituals

PracticesValues

Values

Rituals

Rituals

Heroes

Heroes

Symbols

Practices

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You can’t fake culture and you sure as hell can’t buy it

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Design Career Ladder

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Assoc. Designer Exposure: Focused on 1 project Responsibility: Guided, Constrained

Designer Exposure: Focused on 1 project Responsibility: Mentor, Solo

Advisory Designer Exposure: Focused on 1- 2 project Responsibility: Mentor, Manager

Senior Designer Senior Design Manager Multiple Projects Responsibility: Lead

Distinguished Designer Design Executive

Design Principal Design Practice Manager Suite of offerings

Design Research User Experience Design

Visual Design Front-End Development

Design Disciplines

IBM Fellow VP

The abilities of an IBM Designer

Designing for emotional impact

Behavioral influencing through human understanding

Storytelling

Utilizing technology as a medium

Radical collaboration

© 2016 IBM Corporation | IBM Confidential

Places

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Freedom and flexibility to work the way we need.

What makes a studio a Studio?

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What makes a studio a Studio?

A space for Whole Teams to work together.

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A place for designers to work & call home.

What makes a studio a Studio?

IBM STUDIOS AUSTIN :: 8TH FLOOR

SPACES THAT CONNECT US TO OUR DESIGN LEGACY

IBM STUDIOS AUSTIN :: FLUID SPACES

IBM STUDIOS AUSTIN :: LIVABLE SPACES

© 2016 IBM Corporation | IBM Confidential

practices

© 2016 IBM Corporation | IBM Confidential

IBM Design ThinkingSmarter teams. Better ideas. Happier users.

Principles A focus on user outcomes Multidisciplinary teams Restless reinvention

guide us.

PrinciplesA focus on user outcomes Multidisciplinary teams Restless reinvention

The Loop

Observe Reflect Make

drives us.

PrinciplesA focus on user outcomes Multidisciplinary teams Restless reinvention

The Loop

Observe Reflect Make

The KeysHills Playbacks Sponsor Users

align us.

The Keys Align us on clear intent & purpose

The Loop Enables problem identification & envisioning possible solutions

Principles Frame the waywe see problems

© 2016 IBM Corporation | IBM Confidential

IBM Design LanguageWhere our heads meet our hearts

Discover, Try & Buy Get Started Everyday Use Manage & Upgrade Leverage & Extend Get Support

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Data Quality Breakdown

Column Viewer

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IBM Design ResearchIdentify the right problem for the right people.

© 2016 IBM Corporation | IBM Confidential

people + places + practices = outcomes

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