Cross Channel UX

([SHULHQFLD�GH�8VXDULR�&URVV�&KDQQHO

1LFROiV�-DXUHJXLEHUU\#QLFRMDXUH

4Xp�HV�XQ�FDQDO"

4XH�VLJQLILFD�&URVV"

4Xp�HV�([SHULHQFLD�GH�8VXDULR"

4Xp�HV�([SHULHQFLD�GH�8VXDULR"

([S��GH�8VXDULR�&URVV�&KDQQHO

([S��GH�8VXDULR�&URVV�&KDQQHO

([S��GH�8VXDULR�&URVV�&KDQQHO

([S��GH�8VXDULR�&URVV�&KDQQHO

([S��GH�8VXDULR�&URVV�&KDQQHO

([S��GH�8VXDULR�&URVV�&KDQQHO

([S��GH�8VXDULR�&URVV�&KDQQHO

2WURV�HMHPSORV���

'H�TXp�VH�WUDWD�HVWR"

&yPR�GHEH�VHU�XQD�H[SHULHQFLD�&URVV�&KDQQHO"

&RQVLVWHQWH6LQ�FRVWXUDV��6HDPOHVV�'LVSRQLELOLGDG([SORWDU�ODV�SRVLELOLGDGHV�GH�FDGD�PHGLR

1RUPDQ�1LHOVHQ�*URXS�KWWS���ZZZ�QQJURXS�FRP�DUWLFOHV�FURVV�FKDQQHO�FRQVLVWHQF\��

3UREDPRV"

3HQVHPRV�HQ�XQD�]DSDWHUtD���

&yPR�OR�DERUGDPRV"

&yPR�OR�DERUGDPRV"

(O�DUWH�\�FLHQFLD�GH�RUJDQL]DU�OD�LQIRUPDFLyQ�SDUD�D\XGDU�D�ODV�SHUVRQDV�D�FRPSOHWDU�VXV�QHFHVLGDGHV�GH�LQIRUPDFLyQ��$UTXLWHFWXUD�GH�,QIRUPDFLyQ�FRPSUHQGH�LQYHVWLJDFLyQ��DQiOLVLV��GLVHxR�H�LPSOHPHQWDFLyQ��

7KH�DUW�DQG�VFLHQFH�RI�RUJDQL]LQJ�LQIRUPDWLRQ�WR�KHOS�SHRSOH�HIIHFWLYHO\�IXOILOO�WKHLU�LQIRUPDWLRQ�QHHGV��,QIRUPDWLRQ�DUFKLWHFWXUH�LQYROYHV�LQYHVWLJDWLRQ��DQDO\VLV��GHVLJQ�DQG�LPSOHPHQWDWLRQ�

,QIRUPDWLRQ�$UFKLWHFWXUH�,QVWLWXWHKWWS���DUJXV�DFLD�FRP�ZKLWHBSDSHUV�LDBJORVVDU\�SGI

3XQWR�GH�YLVWD�GH�OD�$UTXLWHFWXUD�GH�OD�LQIRUPDFLyQ

3ODFH�PDNLQJ&RQVLVWHQFLD5HVLOLHQFLD5HGXFFLyQ&RUUHODFLyQ

3HUYDVLYH�,QIRUPDWLRQ�$UFKLWHFWXUH���/XFD�5RVDOL�KWWS���ZZZ�DPD]RQ�FRP�3HUYDVLYH�,QIRUPDWLRQ�$UFKLWHFWXUH�&URVV�&KDQQHO�([SHULHQFHV�GS�����������

3ODFH�0DNLQJ

&RQVLVWHQFLD

5HVLOLHQFLD

5HGXFFLyQ

&RUUHODFLyQ

3HQVHPRV�HQ�XQD�]DSDWHUtD���

*UDFLDV

1LFROiV�-DXUHJXLEHUU\#QLFRMDXUH