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Critical Interface DesignCaring about more, than paying the bills
Lutz SchmittWebExpo – Prague 2012
photo by wlodi on flickr.com cc-by-nc-3.0
Glad you made it!Thank you for joining.
Let’s talk about:interfacesethicspowerhappinesspeople
and us.
We all are designers
picture by facebook.com
2,3oo,ooo,ooo people access the internet5,9oo,ooo,ooo mobile subscriptions
starting point
Everything has an interface
the age of wonders
Everybody and everything is connected
thesis #1
The interface is everything
picture by inoxkrow on flickr.com cc-by-nd-2.0
beyond imagination
Nobody understands technology anymore.Perception happens with the interfaces only
DESIGN FOR CONVERSION in a nutshell
conclusion
We design the most vital part of the glue that keeps everything together
DESIGN FOR CONVERSION in a nutshell
picture by jasonscottmeans on flickr.com cc-by-nd-2.0
about our work
back in the days
We had quite a way to go, to understand how these new media could used and made usable.
evolution of perspective
User experience (UX) is the way a person feels about using a product, system or service
thesis #2
User experience design is just educated marketing
picture by i5design on flickr.com cc-by-nd-2.0
userbusiness value
Creating valuable user experiences
opportunity space
opportunity space
conclusion
Most times we just fine tune interaction
uservalue
designer
business
all are happy
comfort zone
photo by richardstep.com on flickr.com cc-by-2.0
point of view
Most times we are paid for staying in the comfort zone
ethics
thesis #3
We follow a near-sightedutilitarianism code of action
photo by sindre-wimberger on flickr.com cc-by-sa-2.0
utilitarianismAn ethical philosophy in which the happiness of the greatest number of people in the society is considered the greatest good. According to this philosophy, an action is morally right if its consequences lead to happiness (absence of pain), and wrong if it ends in unhappiness (pain).
Source: http://www.businessdictionary.com/definition/utilitarianism.html
summary
If your actions resulted in happiness for a majority of people, you did good.
It’s OK, if some became unhappy.
Market Economy
Market Economy
Market Economy
some moral problems
Utilitarianism ethics sometimes just doesn’t help anyways
photo by Robert Clowney via public-intelligence.net
revision
DESIGN FOR CONVERSION in a nutshellpicture by amazon.com
MAKE METHINK
ABOUT THERIGHT STUFF
Now we like you to
use your brain
A common sense approach to interface design
photo by aboyandhisbike on flickr.com cc-by--nd-2.0
more ethics
thesis #4
Every time we design an interface we’re defining absolute rules
thesis #4
Every time we design an interface we’re defining universal rules.
what should be taken into account
First formulation of the categorical imperative
“Act only according to that maxim whereby you can at the same time will that it should become a universal law.”
Immanuel Kant, Groundwork of the Metaphysic of Morals
summary
Always act in a way, that you want everybody to act, too
conclusion
As we are designing deterministic systems, we should consider Kant’s thoughts.
my state of mind
mental model
“Design is invisible”by Lucius Burckhardt
When we design, wealways change something to
the complex system, that’s called
society
If we design a chair, a sign or a website, we always need to consider the impact to the system.
This is what we must design at first, not the product.
photo by Lutz Schmitt cc-by-sa-3.0
My stand as of today
Change things in a way, that it becomes easier for others to do good instead of bad.
wrap up
power of design
Remember every day, that we do change the world
don't be a timid sheep
At least stop complaining, that you are one
question your emotional state
Are you happy?
question the comfort zone
Nobody will invite you to do so,but it's probably a good thing
start with yourself
Try to find out first, what you should change.
be influential
Don't stop at manipulating users.
Do it with your colleagues, employees, bosses, stakeholders and clients, too
Thank you, again!
Twitter: @luxux
Save the date: Df|Experience Cologne, 25 April 2013 – designfor.at
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