Creation of ideas

Creation of ideasTips for efficient design

Mykola Hlibovych% of time spent at work

move pixels solve user's problems

other stuff

What I use in my work?

Story boards Wireframes

Generate ideasVerify ideas

Communicate ideas

Present ideasPrototype ideas

Leonardoda Vinci

1487Idea about tank

First produced tank

1915

All action results from thought, so it is thoughts that matter.Sai Baba (1835-1918)Indian spiritual master

Ideas shape the course of history.J.M.Keynes (1883-1946)British economist

Think outside the box

10+10

pressure-sensitive keyboard

What could you do with it?

Share results with your neighbors

and generate 10 ideas with your group

Bill Buxton

http://www.mindtheproduct.com/2015/03/want-improve-design-process-question-fidelity/

ACM UIST Student innovation contest 2009

Most usefulMost creative

Best implementation

Most useful

Type with your feet, and computer understands where was the highest pressure and predicts the word

http://www.youtube.com/watch?v=0TbK0qHT524

Best implementation

Additional level of security when entering your password: • the interval in between each keystroke• the amount of time for which the key was held •maximum pressure• pressure over time as a user pressed each key.

http://www.youtube.com/watch?v=_vMb9JUhC1g

Most creative

Add magnets to each key and use magnet of different polarity to control a cursor without physical contact.

http://www.youtube.com/watch?v=gJZyeNLnqwk

?

Not invented here

Bias against ideas and innovations that originate elsewhere

Belief that internal capabilities are superior to external ones

http://s60.radikal.ru/i167/1210/ac/dc5acdf24387.jpg

Belief that internal capabilities are superior to external ones

Failure

http://www.thorpnet.com/wp-content/uploads/2014/05/failure.jpg

Fear of losing control

http://www.soveryfunny.com/wp-content/uploads/2014/11/exactly_as_i_want_it.jpg

Fear of losing control

Set clear goals,

clarify how members

fit in organization

http://aib.edu.au/blog/wp-content/uploads/2014/05/shutterstock_1474801791.jpg

Desire for credit and status

http://i2.kym-cdn.com/photos/images/original/000/406/325/b31.jpg

Acknowledge people

http://i3.kym-cdn.com/photos/images/newsfeed/000/406/326/943.jpg

Desire for credit and status

Significant emotional or financial investment in internal initiatives

https://upload.wikimedia.org/wikipedia/en/2/2c/Babyhuey.JPG?1441967206628

Significant emotional or financial investment in internal initiatives

http://www.pictorem.com/collection/PawelKuczynski11.jpg

Change in leadershipbut usually hard to fix

Not invented here

Engage new people in your process

Interact with wider community

Formalize competitor reviews

Make design competitions

Teach team members about NIH

Verification of idea

Leonardo created imperfect designs.They didn’t work

Am I better than Leonardo?

How to know your design is good?

Make user test

Ask someone else

Ask online community

User test

http://clairemicklin.com/wordpress/wp-content/uploads/2012/03/UserTesting3.jpg

Ask someone else

http://www.designland.co.nz/wp-content/uploads/2013/08/Designer-with-Colors.jpg

Heuristic evaluation

http://www.nngroup.com/articles/ten-usability-heuristics/

1. Visibility of system status

2. Match between system and the real world

3. User control and freedom

4. Consistency and standards

5. Error prevention

Heuristic evaluation (continued)

http://www.nngroup.com/articles/ten-usability-heuristics/

6. Recognition rather than recall

7. Flexibility and efficiency of use

8. Aesthetic and minimalist design

9. Help users recognize, diagnose, and recover from errors

10.Help and documentation

Ask online community

Concept feedback

Five seconds test

Feedback army

Dribbble

Behancehttp://www.fanquimistas.com/wp-content/uploads/marketing-viral-mashable.jpg

Fivesecondtest.com

How your feedback looks like?

Looks great!

How your feedback looks like?

Looks great! Looks you’ve been busy lately

How your feedback looks like?

Great, but could you change button ‘Login’ to ‘Sign in’?

http://desktopinhq.com/images/big/three_monkeys-154750.jpg

Stay away from questions like “Do you like it?”

Instead, ask ‘What you don't like'?

Know the kind of feedback you wantPeople need constrained focus to perform well.

Is this text legible on this background?

What is the purpose of this website/product is?

Does this button draw your attention?

Limit number of options

Give advanced noticeOtherwise feedback will be hurried and superficial.

“Errr, uh… well... it’s nice. The colors, well, hmmm... the red is nice. Yeah, it’s good! Good job.”

You are not your job

http://i.imgur.com/ZsVPFXh.gif

You are not your design

Instead of feeling insulted or embarrassed,

be appreciative that they discovered and

drew your attention to these faults.

There are two types of feedback: — positive— constructive

Coffee break

Communicate ideas

30 second sketchTry to convey only the most important stuff

Morning at Lohika application

Prototype

http://static1.squarespace.com/static/54852d17e4b08bf98200ae77/54f4c0eee4b06c271d03d9b1/54f4c10ce4b0f54e36c3ffc0/1425326366054/paperprototype4.png

Invisionapp.com

Invision prototype for Morning@Lohika

Mail application prototype

What to do with prototype?

good design sells itself

good design sells itself

http://41.media.tumblr.com/f07f556dfad606f5c294ab1929c4208c/tumblr_ntybqgMI6N1qahq88o1_1280.jpg

Mike Monteiro

https://i.kinja-img.com/gawker-media/image/upload/s--fgizABsb

Present idea

Present personally

helps build relationship with the client

Present personally

puts the person directly responsible for the work in front of clients.

Present personally

shows your confidence in the design

Present personally

gives an opportunity to ask questions directly of the person who did the work

Present personally

Don’t send the work in advance

Never apologize for what you’re not showing

Don’t give real estate tour

Reason

“Here’s a Twitter button!”

As you can see, we’ve addressed your social media

concerns!

We’ve placed social media sharing tools below the article where testing shows the reader is most likely to interact with them, and designed that space so that it’s flexible enough to add and subtract services as they rise and fall from prominence

Ask for critique

Today, we are going to show you some things that may not be right. If you see something that isn’t working, you need to point it out. If you don’t tell us what you think isn’t working, we will show you the same thing again and again until we are out of time and money and you are stuck with it.

Mike Monteiro, Design is a Job

Questions and answersThank you!