Creating Killer YouTube Thumbnails and Channel Art | NAB 2015

CREATING KILLER THUMBNAILS & CHANNEL ART

YouTube Deep Dive — Post|Production World 2015

YouTube Deep Dive — Post|Production World 2015

• Sizing  your  artwork  across  devices  

• Strategies  for  be7er  channel  artwork    

• Developing  strong  thumbnail  templates  

• Crea>ng  a  meaningful  video  watermark

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Today’s  Agenda

YouTube Deep Dive — Post|Production World 2015 3

Sizing  Your  Artwork

THE  PROLIFERATION  OF  SCREENS  IS  UPON  US

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Sizing  Your  Artwork

YOUR  ARTWORK  MUST  BE  FUNCTIONAL  AND  ATTRACTIVE  ON  ACROSS  ALL  DEVICES

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Sizing  Your  Artwork

CHANNEL ART

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Sizing  Your  Artwork

CHANNEL ART

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Sizing  Your  Artwork

CHANNEL ART

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Sizing  Your  Artwork

h8p://seeley.co/tubeart

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Channel  Artwork

10YouTube Deep Dive — Post|Production World 2015

YouTube Deep Dive — Post|Production World 2015

• Simplicity  Sells  

• Consistency  Creates  Awareness  

• Images  Should  Support  Your  Brand  Narra>ve  

• Research  Your  Compe>>on  

• Understand  the  Psychology  of  Color

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Channel  Artwork

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Channel  Artwork

PSYCHOLOGY  of  COLOR

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Channel  ArtworkCOLOR  EMOTION  GUIDE

OPTIMISIMWARMTHCLARITY

CONFIDENCECHEERFULFRIENDLY

EXCITEMENTYOUTHFULBOLD

IMAGINITIVECREATIVEWISE

DEPENDABLESTRENGTHTRUST

PEACEFULGROWTHHEALTH

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Channel  Artwork

COLOR  MUST  “FIT  THE  FEEL”

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Channel  Artwork

Brand Personality Competence

Excitement

Sincerity

Sophistication

Ruggedness

Domestic Honest

Genuine Cheerful

Daring Spirited

Imaginative Up-to-date

Glamorous Presentation

Charming Romantic

Reliable Responsible Dependable

Efficient

Tough Strong

Outdoorsy Rugged

Source: Dimension of Brand Personality – Jennifer Aaker | Stanford University

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Channel  Artwork

MOST  BRANDS  ARE  DOMINATED  BY  ONE  TRAIT

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Channel  Artwork

SET  THE  STAGE,  TELL  A  STORY,  DRIVE  ENGAGEMENT

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Thumbnail  Templates

YOUR TEXT HEREMore text here… This is a bad idea.

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Thumbnail  Templates

BUSY  IMAGES  DON’T  SCALE

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Thumbnail  Templates

K.I.S.S.

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Thumbnail  Templates

• Eye-catching visual • Give the viewer a preview • Big, bold typography • Contrast

Thumbnails

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Watermarks

WATERMARKS

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Watermarks

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Watermarks

YouTube Deep Dive — Post|Production World 2015

• Watermarks  need  to  have  transparency  

• They  should  never  distract  the  viewer  from  the  video  content  

• Provide  a  large  enough  touch  target  for  mobile  

• Use  something  that’s  easily  recognizable  

• Try  several  ideas  before  choosing  one

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Watermarks