Upload
justin-seeley
View
87
Download
0
Embed Size (px)
Citation preview
CREATING KILLER THUMBNAILS & CHANNEL ART
YouTube Deep Dive — Post|Production World 2015
YouTube Deep Dive — Post|Production World 2015
• Sizing your artwork across devices
• Strategies for be7er channel artwork
• Developing strong thumbnail templates
• Crea>ng a meaningful video watermark
2
Today’s Agenda
YouTube Deep Dive — Post|Production World 2015 3
Sizing Your Artwork
THE PROLIFERATION OF SCREENS IS UPON US
YouTube Deep Dive — Post|Production World 2015 4
Sizing Your Artwork
YOUR ARTWORK MUST BE FUNCTIONAL AND ATTRACTIVE ON ACROSS ALL DEVICES
YouTube Deep Dive — Post|Production World 2015 5
Sizing Your Artwork
CHANNEL ART
YouTube Deep Dive — Post|Production World 2015 6
Sizing Your Artwork
CHANNEL ART
YouTube Deep Dive — Post|Production World 2015 7
Sizing Your Artwork
CHANNEL ART
YouTube Deep Dive — Post|Production World 2015 9
Sizing Your Artwork
h8p://seeley.co/tubeart
YouTube Deep Dive — Post|Production World 2015 10
Channel Artwork
10YouTube Deep Dive — Post|Production World 2015
YouTube Deep Dive — Post|Production World 2015
• Simplicity Sells
• Consistency Creates Awareness
• Images Should Support Your Brand Narra>ve
• Research Your Compe>>on
• Understand the Psychology of Color
11
Channel Artwork
YouTube Deep Dive — Post|Production World 2015 12
Channel Artwork
PSYCHOLOGY of COLOR
YouTube Deep Dive — Post|Production World 2015 13
Channel ArtworkCOLOR EMOTION GUIDE
OPTIMISIMWARMTHCLARITY
CONFIDENCECHEERFULFRIENDLY
EXCITEMENTYOUTHFULBOLD
IMAGINITIVECREATIVEWISE
DEPENDABLESTRENGTHTRUST
PEACEFULGROWTHHEALTH
YouTube Deep Dive — Post|Production World 2015 14
Channel Artwork
COLOR MUST “FIT THE FEEL”
YouTube Deep Dive — Post|Production World 2015 15
Channel Artwork
Brand Personality Competence
Excitement
Sincerity
Sophistication
Ruggedness
Domestic Honest
Genuine Cheerful
Daring Spirited
Imaginative Up-to-date
Glamorous Presentation
Charming Romantic
Reliable Responsible Dependable
Efficient
Tough Strong
Outdoorsy Rugged
Source: Dimension of Brand Personality – Jennifer Aaker | Stanford University
YouTube Deep Dive — Post|Production World 2015 16
Channel Artwork
MOST BRANDS ARE DOMINATED BY ONE TRAIT
YouTube Deep Dive — Post|Production World 2015 20
Channel Artwork
SET THE STAGE, TELL A STORY, DRIVE ENGAGEMENT
YouTube Deep Dive — Post|Production World 2015 21
Thumbnail Templates
YOUR TEXT HEREMore text here… This is a bad idea.
Follow us on Twitter Subscribe Now!
CLICK HERE NOW!
YouTube Deep Dive — Post|Production World 2015 22
Thumbnail Templates
BUSY IMAGES DON’T SCALE
YouTube Deep Dive — Post|Production World 2015 23
Thumbnail Templates
K.I.S.S.
YouTube Deep Dive — Post|Production World 2015 24
Thumbnail Templates
• Eye-catching visual • Give the viewer a preview • Big, bold typography • Contrast
Thumbnails
YouTube Deep Dive — Post|Production World 2015 25
Watermarks
WATERMARKS
YouTube Deep Dive — Post|Production World 2015 26
Watermarks
YouTube Deep Dive — Post|Production World 2015 27
Watermarks
YouTube Deep Dive — Post|Production World 2015
• Watermarks need to have transparency
• They should never distract the viewer from the video content
• Provide a large enough touch target for mobile
• Use something that’s easily recognizable
• Try several ideas before choosing one
28
Watermarks