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Some basics for developers: - Figure out what to build - Guidelines for building beautiful products - Launch it!
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Creating Compelling Products
2014
tulsi@zurilabs.com
linkedin.com/in/tulsid
@tulsid
slideshare.net/tulsid
1. WHAT SHOULD I CREATE? 2. BUILD IT 3. LAUNCH IT!
People: Not Users
§ A great story needs a spectacular actor.
§ Your customer is the actor. Get to know her well.
Tanvi JParent#
Map Observations
Affinity Diagram
Kano Model
Kano: Example
Basic Performance Delight • Cleanliness
• Safety
• Security
• Timely check in
• Courteous staff
• Wi-Fi
• Toiletries
• Staff knows your name at check in
• Dinner on the house
• Free city tour
Basic
Performance
Delight
Shared Vision
1. WHAT SHOULD I CREATE? 2. BUILD IT 3. LAUNCH IT!
“Build half a product, not a half-assed product.”
- Rework
Guidelines
§ Tone guide: How to say it
§ Brand style guide: How does it look
§ Pattern libraries: Borrow from template for consistency
Layering Functionality
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Layering Functionality
Layering Functionality
The Customer Journey
Onboarding
Onboarding
Just enough research
Doctor: ‘What are you doing here, honey? You’re not even old enough to know how bad life gets.’
Cecilia: ‘Obviously, Doctor, you’ve never been a thirteen-year-old girl.’”
—The Virgin Suicides
1. WHAT SHOULD I CREATE? 2. BUILD IT 3. LAUNCH IT!
Launch Checklist
Product
Promotion
Pricing Marketing Channels
Pre/Post Launch Plans
Support
Plan for stuff
§ Who’s at your support desk?
§ What happens when the site goes down?
§ How do you handle questions about missing functionality?
Adoption
tulsi@zurilabs.com
linkedin.com/in/tulsid
@tulsid
slideshare.net/tulsid
DesignEvening.com
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