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Creating a UX culture with our clients and in our company.
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Creating a UX CultureWith Our Clients and in Our Company
About nFormUX, Design and Development CompanyHQ in Edmonton15 people“Management Consultants for the Web”*
* Matthew Milan came up with this
Business
User
Return on Investment
Return on Experience
Value
Company Client
Tangible
Intangible
Freedom to fail
People are most invested in the decisions they
make themselvesit’s a requirement for
change
Willingness to try new things
Willingness to listenAutonomy
Personal accountability Transparency
Taking risks
For most development projects, it’s the norm
Blame and shame
Accept and move on
Freedom to experiment, learn
Failure
Evidence
Identify assumptions behind solutions
Engage in practical research related to problem
Reduce guesswork behind design
Connect design to business problems Provide a framework for
testing the solution--does it achieve objectives?
Trust
Confidence in solution
Eliminate stigma associated with research
Transparency
Improved decision-making
Prioritize problems & solutions
Test solutions early
Reduce political solutions
Provide foundation for iteration
Freedom to experiment, learn
1/3 pages have
less than 10 widgets
Web Analytics Content Analytics
Usability Testing
Interviews
Surveys
Contextual Inquiry
Diary Studies
ResultsCan’t be dogmatic about methods
Focus on client’s business problem, not
UX methods
Design process to fit problem Trust
Clients want a solution to the problem, not wireframes
Explain: clients need to understand why we do things the way we do
Education & Evangelism
Understanding of UX Process & Value
Talk their language: lower costs, mitigate
risks, increase revenue
Cultivate a deep respect for client’s problem
Freedom to experiment, learn
Show results through early evaluation
Share everything
Web Strategy SummitMay 4 & 5, 2009Delta Bow Valley HotelCalgary, Canadahttp://webstrategysummit.com
Call for submissions closes January 31 (this Saturday)
Avinash KaushikAnalytics Evangelist, Google
Jeremiah OwyangWeb Strategist, Forrester
Keynotes
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