Creating a UX CultureWith Our Clients and in Our Company

About nFormUX, Design and Development CompanyHQ in Edmonton15 people“Management Consultants for the Web”*

* Matthew Milan came up with this

Business

User

Return on Investment

Return on Experience

Value

Company Client

Tangible

Intangible

Freedom to fail

People are most invested in the decisions they

make themselvesit’s a requirement for

change

Willingness to try new things

Willingness to listenAutonomy

Personal accountability Transparency

Taking risks

For most development projects, it’s the norm

Blame and shame

Accept and move on

Freedom to experiment, learn

Failure

Evidence

Identify assumptions behind solutions

Engage in practical research related to problem

Reduce guesswork behind design

Connect design to business problems Provide a framework for

testing the solution--does it achieve objectives?

Trust

Confidence in solution

Eliminate stigma associated with research

Transparency

Improved decision-making

Prioritize problems & solutions

Test solutions early

Reduce political solutions

Provide foundation for iteration

Freedom to experiment, learn

1/3 pages have

less than 10 widgets

Web Analytics Content Analytics

Usability Testing

Interviews

Surveys

Contextual Inquiry

Diary Studies

ResultsCan’t be dogmatic about methods

Focus on client’s business problem, not

UX methods

Design process to fit problem Trust

Clients want a solution to the problem, not wireframes

Explain: clients need to understand why we do things the way we do

Education & Evangelism

Understanding of UX Process & Value

Talk their language: lower costs, mitigate

risks, increase revenue

Cultivate a deep respect for client’s problem

Freedom to experiment, learn

Show results through early evaluation

Share everything

Web Strategy SummitMay 4 & 5, 2009Delta Bow Valley HotelCalgary, Canadahttp://webstrategysummit.com

Call for submissions closes January 31 (this Saturday)

Avinash KaushikAnalytics Evangelist, Google

Jeremiah OwyangWeb Strategist, Forrester

Keynotes