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Usability Funnel Failures for e-commerce websites. Conversion Conference, London 2 november 2010.
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Funnel Failures
By: Stefan Wobben
Conversion Conference, London, 2010
stefan@concept7.nltwitter: stefanc7
Add to shoppingcart
Thank you for buying
50-85% of visitors abandon their online
shopping carts.
Imagine this happening in the supermarket.
BJ Fogg Stanford university
Doing the rights things tomorrow.
Doing the things right today.
Stuff that cost a lot of money
Stuff that has a big impact
http://www.ted.com/talks/lang/eng/rory_sutherland_sweat_the_small_stuff.html
Stuff that cost a lot of money
Stuff that has a big impact
Strategy
http://www.ted.com/talks/lang/eng/rory_sutherland_sweat_the_small_stuff.html
Stuff that cost a lot of money
Stuff that has a big impact
StrategyConsultancy
http://www.ted.com/talks/lang/eng/rory_sutherland_sweat_the_small_stuff.html
Stuff that cost a lot of money
Stuff that has a big impact
StrategyConsultancy
Trivia
http://www.ted.com/talks/lang/eng/rory_sutherland_sweat_the_small_stuff.html
Stuff that cost a lot of money
Stuff that has a big impact
StrategyConsultancy
Trivia ?
http://www.ted.com/talks/lang/eng/rory_sutherland_sweat_the_small_stuff.html
The small stuff that matters.
Craning en Gawking Study, Milgram 1969
Craning en Gawking Study, Milgram 1969
Craning en Gawking Study, Milgram 1969
Craning en Gawking Study, Milgram 1969
The small stuff that matters.
... there is too much distraction
... i don’t want to register.
... where did the checkout go?
... how many steps is it to order.
... this is confusing
...what was the price again of what I am ordering?
... is it safe to buy here?
...how to redeem my giftcard?
Asos Redeem Giftcard
... thank you messages
... if all else fails
And remember. Small stuff matters!
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