Concept design

Concept Design

Course description, definition and starting the process

Dr. Mariana Salgado

19.09.2011Mediatuottamisen ylempi ammattikorkeakoulu tutkinto/ Metropolia

About me

Head of the MBA in User Centered Design in Laurea University of Applied Sciences.

Doctor of Arts from the University of Art and Design Helsinki

Design-researcher- Interaction Designer

Research Interest: participatory design, user centered design, sustainable design, and design for all.

Argentinean- Living in Finland for aprox. 12 years

And I think concept design is THE key to innovation and understanding design as a research discipline

About me

It is the first time I run this course

I need feedback from you constantly even when I do not ask for it

I use a lot of design jargon, so please, stop and ask.

My presentations can be found in http://www.slideshare.net/marianasalgado/

My mail is mariana.salgado@iki.fi

Or mariana.salgado@laurea.fi

Other places where you find me: http://pinatasdigitales.wordpress.com/http://www.mendeley.com/profiles/mariana-salgado/

Course description

About this course

1- We have 5 meetings

Today! 29.0913.1027.10

3.1117.11

2- If you do not come to one meeting you get an extra-task. Please

ask in advance for it, so it is easier to complete it.

3- There is a final assignment that is a compilation of your work

during the course.

About this course

4- You will be working on your thesis

5- From one class to the other you get a task and readings.

6- The deadline for the task is at least 3 days before our next meeting.

7- Every class consists in a lecture and a hand-on exercise.

8- Though your thesis project might be individual project, you work in

groups during the class.

About this course

9- Topics of each class:

Today: Definition and Starting the process- Brainstorming13.10- Developing the concept- Scenarios

27.10- Testing concept design- Personas/ Paper prototyping

3.11- Re-designing and evaluation of concepts- Future visions

17.11-Final presentations

10- Questions? Suggestions? Are these topics familiar to you?

Definition

KonseptiDefinition from Wikipedia

Konsepti, kirjallisen työn luonnos, puhtaaksikirjoittamaton työ

Konsepti, suullista esitystä varten tehty käsikirjoitus

Konseptikuva ja konseptikuvitus, erilaisten produktioiden kuvallinen luonnos tai suunnitelma

Ups! Wikipedia has not a definition of what is

Concept Design

Does it exists? Can we add the definition after today?

Sound Trace

Äänijalki (2005)

Ateneum Art Museum

Mariana Salgado- Media Lab- November 2005

Conversational Map

Keskustelukartta (2005)

Kunsthalle (Taidehalli)

Mariana Salgado- Media Lab- November 2005

The Secret Life of Objects

Keskustelukartta (2005)

Kunsthalle (Taidehalli)

3 projects but same design concept

Visitors’ created content as part of the museum exhibition

What is concept design?

It is not the solution or implementation

of a design problem

Picture fromhttp://www.windowfarms.org/

It is not the definition or exploration of a design problem

Picture by For Inspiration Only in Flickr

It is not the visualization of a possibilities

Though visualizations are key to concept design

It is the idea behind a design solution

An idea that needs to be developed

tested and validated.

Where does concept design come from?

from the analysis of background research

From tacit knowledge

From the dialogue with the users

From your own intuition as designers

From organization’s requirements

From community needs

From understanding

the context

Do we have methods for concept design?

Yes!!!

Brainstorming- Visualizing- Making Scenarios & Personas-Understanding design process-

Nurturing the dialogue with the users- Dicussing- Testing- Evaluating-Being critical

About Understanding the Design Process

INPUTOUTPUT

Analisis t

Síntesis t

Don Koberg and Jim Bagnall (1972)t

INPUTOUTPUT

Analisis t

Sintesis t

Definition t

define t

selectideatet

implementanalyse t

Don Koberg and Jim Bagnall (1972)t

Generation t

Evaluation

CommunicationExploration t

Four stage design process- Nigel Cross (2000) t

Analysis of Problem t

Conceptual design

Working Drawing etc

Need t

Michael J. French (1985) t

Statement of Problemt

Selected schemes

Embodiment of Schemes

Detailing

Feedback

About Visualizations

Sketches

Concept maps

Metaphorsthey organize information + transmit a clear idea on the topic

Metaphors

Data representation

Tools- Wordle

Timelines

Moodboards

Visual representations of scenarios

Sketches- Mood boards-Concep Maps-Scenarios

are use during concept design

and all through the design process.

Do not panic! We won’t test your drawing skills here

Why? Because design is a social process, It happens in the dialogue with people.

And visualizations are the boundary objects to motivate and focus this dialogue.

Stop Stop!Boundary Objects?

Artifacts, documents, vocabulary that can help people from different communities build a shared understanding.

Picture by Pulpolux !!!

point of mediation and negotiationPicture by Pulpolux !!!

Ambiguous enough to allow for negotiationPicture by Pulpolux !!!

Bibliography

On boundary objects

Star, Susan Leigh, Griesemer, James R. (1989) Institutional Ecology, 'Translations' and Boundary Objects: Amateurs and Professionals in Berkeley's Museum of Vertebrate Zoology, 1907-39. Social Studies of Science, Vol. 19, No. 3, pp. 387-420

Phleps, Andreas F. and Reddy, Madhu. (2009).The influence of Boundary Objects on Group Collaboration in Contruction Project Teams. Group 09. Florida. USA.

Gal, Uri; Yoo Youngjin and Boland Richard J. The Dynamics of Boundary Objects, Social Infrastructures and Social Identities. Working papers on Information Systemss, 4 (11). http://sprouts.aisnet.org/4-11

Bibliography

On Concept Design

Conceptual Design (2003), B.J. Fogg. The Mit Press. Brenda Laurel (ED.)Design Research. Methods and Perspectives.

Design Thinkking (2008). T. Brown. Harvard Business Review.

Mitä on Konseptisuunnittelu. (2006) J. Iljin. Minne menne luova luokka. Toim. Inkinen, Mäempää, Timonen

Tuotekonseptointi. (2003). T. Keinonen and V. Jääskö. TeknologiaInfo Teknova Oy,Helsinki.

The comparison between visual thinking using computer and conventional media in the concept generation stages of design. (2001) P.H. Won. Automation I Construction 10. 319-325.

On the Move with a magic thing: role playing in concept design of mobile services and devices. (2000). J. Iacucci, Kuutti, K. and M. ranta. ACM Library.

Using concept sketches to track design progress. (200) P.A. rogers, G. Green, A. McGown. Design Studies. Pages 451-464

Information Use in Concetual Design: Existing Taxonomies and New approaches (2010). A. J. Wodehouse, W. Ion. International Journal of Design

Starting the process

Sharing ideas early and often is one key to success for

designers of end-users products and services.

BJ Fogg (2003)

Brainstorming

What is the next step in your thesis work?

Ideas for continuing

Identify your tools & your assets(these are also ideas)

GENERAL RULES

DO NOT ALLOW CRITICS!

VISUALIZE

MOTIVATE WILD IDEAS

QUANTITY! THE BEST WAY TO HAVE A GOOD IDEA IS TO HAVE MANY.

Brainstorming

CONCENTRATE ON THE TOPIC

IDENTIFY WEAK POINTS IN YOUR WORK

IDENTIFY STRONG POINTS

STEP 1:

EACH PERSON TAKES 10MIN TO EMPTY HER HEAD FROM ALL THE IDEAS.PUT IN PAPER EVERYTHING THAT PASS THROUGH YOUR MIND

DO NOT WORRY IF THE OTHERS HAVE MORE IDEAS THAN YOU, EACH WAY IN ITS OWN WAY

DO NOT STRESS IS THE OTHERS DRAW BETTER, what is important now are the ideas or concepts you will be working with, not the quality of the

drawing

without self criticOne idea in each paper, one title per paper

DO NOT WRITE A LOT

A LOT OF IDEAS, CRAZY IDEAS, WILD IDEASDO NOT WORRY IF THEN YOU WON T

DO NOT THINK IN THE CONSEQUENCESOR WHAT THE OTHERS WILL SAY

IF IT IS STUPID IS BETTER is important to have fun too

STEP 2:

Make groups of 2 persons

Choose a part of the classroom and hang your papers

Explain your ideas to your classmate

Both of you talk and get opinions from the other

STEP 3:

Both work with 1 project during 15min

Try to give good criticsBe honest

Fundament why it is good or bad idea something

RE DESIGNCOMBINE AND IMPROVE OTHERS IDEAS

Develop or improve part of the next steps description

Think in the parts that are not yet clear: background research, research questions, goals, methods,

etc...

STEP 4:

Both work with 2nd thesis project during 15min

RE DESIGNCOMBINE AND IMPROVE OTHERS IDEAS

Try to give good criticsBe honest

why it is good or bad idea somethingFundament

Develop or improve part of the next steps description

Think in the parts that are not yet clear: background research, research questions, goals, methods,

etc...

STEP 5:

PRESENTATION to the whole group

Tell what you will do next + what did you change after the discussion with your

classmate

All the others give ideas, comments and critics to the one presenting

Discussion

Task for next class

Read the following articles

Conceptual Designs. The fastest way to capture and share your idea by BJ Fogg

Design Thinking by Tim Brown

. Analyze 2 of your concepts using the 6 hats from Edward de Bono. Document this analysis. Add references to the articles and other research publications that link to your work.

If you have any questions ask now or mail me.

6 Thinking Hats

Edward De Bono

This presentation slides are from Edward De Bono and was found in Slideshare and modified.

Dr. Edward De Bono

Expert in creative thinking.

The 6 Thinking Hats is one such technique.

The main idea is to have the group only “wear one hat at a time” when considering a problem.

The wearing of the hat is metaphorical.

At any one time, you will wear the same colour, in other words, look at the problem at hand from only one perspective, the perspective indicated by the hat colour.

The Unique Blue Hat

The blue hat is different from the other hats because it is involved with directing the thinking process itself. We are actually using the blue hat whenever we suggest the next hat to be used.

The blue hat need not be acknowledged at every turn however there are some points which it is often helpful i.e.,

1. At the outset of a discussion – Lets decide what we want to think about and which hats we will use?

2. At a midpoint to restate the thinking goal – I think we are getting away from what we wanted to talk about. Can someone recall what we decided to talk about?

3. At the end to summarise what thinking has been done – Think of a sentence that tells about what we have been doing today?

Single Hat and Sequence Use

The hats can be used singly at any point in thinking. In general, this is the major use. The hats are used as a convenience for directing thinking and for switching thinking.

Simple sequences of two or three hats may be used together for a particular purpose.

For example, the yellow hat followed by the black hat may be used to assess an idea. The black hat followed by the green hat may be used to improve a design. (All Weather bike)

Evaluation Sequence

To discover the positive aspects and negative aspects of an idea. You use the yellow hat before the black hat.

You could follow up with the green hat (new ideas) and red hat (feelings) thinking.

Examples: Consider positive and negative

Not doing homework one night.

Swapping toys with friends.

Caution Sequence

Looking critically at situations. You are first considering facts with the white hat.

Then use the black hat to discover difficulties.

This can be followed up with some blue hat or red hat thinking.

Examples: consider the consequences

Throwing most of your lunch in the bin everyday.

Not letting someone know where you are going.

Design Sequence

Encourage students to create new ideas, products or improvements to existing designs. Use the blue, green and red hats.

Example: use design sequence to create a new concept for your thesis project

Other Sequences

Red + White

Comparing fact and opinion

Black + Yellow + Green

Comparing and synthesising (coming up with new ideas from the known)

White + Blue

What do we know (facts) and where are we going (planning)

Thanks!

mariana.salgado@laurea.fi

mariana.salgado@iki.fi

Concept design

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