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This presentation was used in Metropolia University of Applied Sciences for the course Concept Design, in September 2011. YAMK students.
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Concept Design
Course description, definition and starting the process
Dr. Mariana Salgado
19.09.2011Mediatuottamisen ylempi ammattikorkeakoulu tutkinto/ Metropolia
About me
Head of the MBA in User Centered Design in Laurea University of Applied Sciences.
Doctor of Arts from the University of Art and Design Helsinki
Design-researcher- Interaction Designer
Research Interest: participatory design, user centered design, sustainable design, and design for all.
Argentinean- Living in Finland for aprox. 12 years
And I think concept design is THE key to innovation and understanding design as a research discipline
About me
It is the first time I run this course
I need feedback from you constantly even when I do not ask for it
I use a lot of design jargon, so please, stop and ask.
My presentations can be found in http://www.slideshare.net/marianasalgado/
My mail is [email protected]
Other places where you find me: http://pinatasdigitales.wordpress.com/http://www.mendeley.com/profiles/mariana-salgado/
Course description
About this course
1- We have 5 meetings
Today! 29.0913.1027.10
3.1117.11
2- If you do not come to one meeting you get an extra-task. Please
ask in advance for it, so it is easier to complete it.
3- There is a final assignment that is a compilation of your work
during the course.
About this course
4- You will be working on your thesis
5- From one class to the other you get a task and readings.
6- The deadline for the task is at least 3 days before our next meeting.
7- Every class consists in a lecture and a hand-on exercise.
8- Though your thesis project might be individual project, you work in
groups during the class.
About this course
9- Topics of each class:
Today: Definition and Starting the process- Brainstorming13.10- Developing the concept- Scenarios
27.10- Testing concept design- Personas/ Paper prototyping
3.11- Re-designing and evaluation of concepts- Future visions
17.11-Final presentations
10- Questions? Suggestions? Are these topics familiar to you?
Definition
KonseptiDefinition from Wikipedia
Konsepti, kirjallisen työn luonnos, puhtaaksikirjoittamaton työ
Konsepti, suullista esitystä varten tehty käsikirjoitus
Konseptikuva ja konseptikuvitus, erilaisten produktioiden kuvallinen luonnos tai suunnitelma
Ups! Wikipedia has not a definition of what is
Concept Design
Does it exists? Can we add the definition after today?
Sound Trace
Äänijalki (2005)
Ateneum Art Museum
Mariana Salgado- Media Lab- November 2005
Mariana Salgado- Media Lab- November 2005
Conversational Map
Keskustelukartta (2005)
Kunsthalle (Taidehalli)
Mariana Salgado- Media Lab- November 2005
Mariana Salgado- Media Lab- November 2005
Mariana Salgado- Media Lab- November 2005
The Secret Life of Objects
Keskustelukartta (2005)
Kunsthalle (Taidehalli)
3 projects but same design concept
Visitors’ created content as part of the museum exhibition
What is concept design?
It is not the solution or implementation
of a design problem
Picture fromhttp://www.windowfarms.org/
It is not the definition or exploration of a design problem
Picture by For Inspiration Only in Flickr
It is not the visualization of a possibilities
Pic
ture
by
VF
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igita
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ign
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Though visualizations are key to concept design
Pic
ture
by
kino
-eye
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m F
lickr
.
It is the idea behind a design solution
Pic
ture
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by
Jord
anH
ill S
choo
l D&
T d
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An idea that needs to be developed
Pic
ture
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by
Jord
anH
ill S
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tested and validated.
Pic
ture
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by
Bog
art
Han
dsom
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Evi
l
Where does concept design come from?
from the analysis of background research
From tacit knowledge
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ture
by
mar
s-di
scov
ery
dist
rict
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lickr
From the dialogue with the users
From your own intuition as designers
From organization’s requirements
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ture
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by
Juha
nson
in
From community needs
Pic
ture
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From understanding
the context
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ture
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by
davi
dcro
w
Do we have methods for concept design?
Yes!!!
Brainstorming- Visualizing- Making Scenarios & Personas-Understanding design process-
Nurturing the dialogue with the users- Dicussing- Testing- Evaluating-Being critical
About Understanding the Design Process
INPUTOUTPUT
Analisis t
Síntesis t
Don Koberg and Jim Bagnall (1972)t
INPUTOUTPUT
Analisis t
Sintesis t
Definition t
define t
selectideatet
implementanalyse t
Don Koberg and Jim Bagnall (1972)t
Generation t
Evaluation
CommunicationExploration t
Four stage design process- Nigel Cross (2000) t
Analysis of Problem t
Conceptual design
Working Drawing etc
Need t
Michael J. French (1985) t
Statement of Problemt
Selected schemes
Embodiment of Schemes
Detailing
Feedback
About Visualizations
Pic
ture
fro
m F
lickr
by
Jord
anH
ill S
choo
l D&
T d
ept
Sketches
Pic
ture
by
rese
rved
by
slee
piny
ourh
at in
Flic
kr
Concept maps
Concept maps
Concept maps
Concept maps
Concept maps
Metaphorsthey organize information + transmit a clear idea on the topic
Metaphors
Data representation
Tools- Wordle
Timelines
Timelines
Moodboards
Pic
ture
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m F
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db
loet
e
Moodboards
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ture
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by
Jord
anH
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Visual representations of scenarios
Pic
ture
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by
Jdes
ignr
eche
rche
Sketches- Mood boards-Concep Maps-Scenarios
are use during concept design
and all through the design process.
Do not panic! We won’t test your drawing skills here
Why? Because design is a social process, It happens in the dialogue with people.
And visualizations are the boundary objects to motivate and focus this dialogue.
Stop Stop!Boundary Objects?
Artifacts, documents, vocabulary that can help people from different communities build a shared understanding.
Picture by Pulpolux !!!
point of mediation and negotiationPicture by Pulpolux !!!
Ambiguous enough to allow for negotiationPicture by Pulpolux !!!
Bibliography
On boundary objects
Star, Susan Leigh, Griesemer, James R. (1989) Institutional Ecology, 'Translations' and Boundary Objects: Amateurs and Professionals in Berkeley's Museum of Vertebrate Zoology, 1907-39. Social Studies of Science, Vol. 19, No. 3, pp. 387-420
Phleps, Andreas F. and Reddy, Madhu. (2009).The influence of Boundary Objects on Group Collaboration in Contruction Project Teams. Group 09. Florida. USA.
Gal, Uri; Yoo Youngjin and Boland Richard J. The Dynamics of Boundary Objects, Social Infrastructures and Social Identities. Working papers on Information Systemss, 4 (11). http://sprouts.aisnet.org/4-11
Bibliography
On Concept Design
Conceptual Design (2003), B.J. Fogg. The Mit Press. Brenda Laurel (ED.)Design Research. Methods and Perspectives.
Design Thinkking (2008). T. Brown. Harvard Business Review.
Mitä on Konseptisuunnittelu. (2006) J. Iljin. Minne menne luova luokka. Toim. Inkinen, Mäempää, Timonen
Tuotekonseptointi. (2003). T. Keinonen and V. Jääskö. TeknologiaInfo Teknova Oy,Helsinki.
The comparison between visual thinking using computer and conventional media in the concept generation stages of design. (2001) P.H. Won. Automation I Construction 10. 319-325.
On the Move with a magic thing: role playing in concept design of mobile services and devices. (2000). J. Iacucci, Kuutti, K. and M. ranta. ACM Library.
Using concept sketches to track design progress. (200) P.A. rogers, G. Green, A. McGown. Design Studies. Pages 451-464
Information Use in Concetual Design: Existing Taxonomies and New approaches (2010). A. J. Wodehouse, W. Ion. International Journal of Design
Starting the process
Sharing ideas early and often is one key to success for
designers of end-users products and services.
BJ Fogg (2003)
Brainstorming
What is the next step in your thesis work?
Ideas for continuing
Identify your tools & your assets(these are also ideas)
GENERAL RULES
DO NOT ALLOW CRITICS!
VISUALIZE
MOTIVATE WILD IDEAS
QUANTITY! THE BEST WAY TO HAVE A GOOD IDEA IS TO HAVE MANY.
Brainstorming
Brainstorming
CONCENTRATE ON THE TOPIC
IDENTIFY WEAK POINTS IN YOUR WORK
IDENTIFY STRONG POINTS
STEP 1:
EACH PERSON TAKES 10MIN TO EMPTY HER HEAD FROM ALL THE IDEAS.PUT IN PAPER EVERYTHING THAT PASS THROUGH YOUR MIND
DO NOT WORRY IF THE OTHERS HAVE MORE IDEAS THAN YOU, EACH WAY IN ITS OWN WAY
DO NOT STRESS IS THE OTHERS DRAW BETTER, what is important now are the ideas or concepts you will be working with, not the quality of the
drawing
without self criticOne idea in each paper, one title per paper
DO NOT WRITE A LOT
A LOT OF IDEAS, CRAZY IDEAS, WILD IDEASDO NOT WORRY IF THEN YOU WON T
DO NOT THINK IN THE CONSEQUENCESOR WHAT THE OTHERS WILL SAY
IF IT IS STUPID IS BETTER is important to have fun too
STEP 2:
Make groups of 2 persons
Choose a part of the classroom and hang your papers
Explain your ideas to your classmate
Both of you talk and get opinions from the other
STEP 3:
Both work with 1 project during 15min
Try to give good criticsBe honest
Fundament why it is good or bad idea something
RE DESIGNCOMBINE AND IMPROVE OTHERS IDEAS
Develop or improve part of the next steps description
Think in the parts that are not yet clear: background research, research questions, goals, methods,
etc...
STEP 4:
Both work with 2nd thesis project during 15min
RE DESIGNCOMBINE AND IMPROVE OTHERS IDEAS
Try to give good criticsBe honest
why it is good or bad idea somethingFundament
Develop or improve part of the next steps description
Think in the parts that are not yet clear: background research, research questions, goals, methods,
etc...
STEP 5:
PRESENTATION to the whole group
Tell what you will do next + what did you change after the discussion with your
classmate
All the others give ideas, comments and critics to the one presenting
Discussion
Task for next class
Read the following articles
Conceptual Designs. The fastest way to capture and share your idea by BJ Fogg
Design Thinking by Tim Brown
. Analyze 2 of your concepts using the 6 hats from Edward de Bono. Document this analysis. Add references to the articles and other research publications that link to your work.
If you have any questions ask now or mail me.
6 Thinking Hats
Edward De Bono
This presentation slides are from Edward De Bono and was found in Slideshare and modified.
Dr. Edward De Bono
Expert in creative thinking.
The 6 Thinking Hats is one such technique.
The main idea is to have the group only “wear one hat at a time” when considering a problem.
The wearing of the hat is metaphorical.
At any one time, you will wear the same colour, in other words, look at the problem at hand from only one perspective, the perspective indicated by the hat colour.
The Unique Blue Hat
The blue hat is different from the other hats because it is involved with directing the thinking process itself. We are actually using the blue hat whenever we suggest the next hat to be used.
The blue hat need not be acknowledged at every turn however there are some points which it is often helpful i.e.,
1. At the outset of a discussion – Lets decide what we want to think about and which hats we will use?
2. At a midpoint to restate the thinking goal – I think we are getting away from what we wanted to talk about. Can someone recall what we decided to talk about?
3. At the end to summarise what thinking has been done – Think of a sentence that tells about what we have been doing today?
Single Hat and Sequence Use
The hats can be used singly at any point in thinking. In general, this is the major use. The hats are used as a convenience for directing thinking and for switching thinking.
Simple sequences of two or three hats may be used together for a particular purpose.
For example, the yellow hat followed by the black hat may be used to assess an idea. The black hat followed by the green hat may be used to improve a design. (All Weather bike)
Evaluation Sequence
To discover the positive aspects and negative aspects of an idea. You use the yellow hat before the black hat.
You could follow up with the green hat (new ideas) and red hat (feelings) thinking.
Examples: Consider positive and negative
Not doing homework one night.
Swapping toys with friends.
Caution Sequence
Looking critically at situations. You are first considering facts with the white hat.
Then use the black hat to discover difficulties.
This can be followed up with some blue hat or red hat thinking.
Examples: consider the consequences
Throwing most of your lunch in the bin everyday.
Not letting someone know where you are going.
Design Sequence
Encourage students to create new ideas, products or improvements to existing designs. Use the blue, green and red hats.
Example: use design sequence to create a new concept for your thesis project
Other Sequences
Red + White
Comparing fact and opinion
Black + Yellow + Green
Comparing and synthesising (coming up with new ideas from the known)
White + Blue
What do we know (facts) and where are we going (planning)
