Common mistakes of logo design

Common Mistakes of Logo Design

By http://www.brochure-design-india.com

What is a Logo ?

• A logo is an emblem or a graphic mark.

• It’s purpose is to promote the company or brand in front of public.

• The pattern of logo may be symbol only or a symbol combined within text or text written in a particular fashion.

Where Logo can be used ?

• Website

• Brochures

• Business cards

• Social media (Facebook,Twitter)

• Business Signs

• Invoices

• Fax Forms

Common Logo Mistakes

• Designed by an Amateur

• Relies on Trends

• Using Raster Images.

• Complex Designing Logo.

• Relying on color for the effect

of Logo.

• Bad Font Choice

Designed by an Amateur

• Corporate Logo Designed

by an Amateur can result

in disastrous comes.

• The Amateurish Logo

make the business also

to look Amateurish.

• Logo may not be unique if

designed by an Amateur.

Relies on Trends

• Logo must not be

designed on ongoing

trends.

• It may not be unique in

that case.

• A well designed logo

must be timeless.

Using Raster Images

• Raster Graphics consists

of pixels.

• Raster images causes

problems in reproduction.

• The logo cannot be

scaled to any size, looses

quality.

Complex Designing Logo

• Complex design will lose

its detail.

• It looks smudge, worse.

• Complex design loses

memory

Relying on color for Logo Effect

• It is a common mistake

• Designers must not

depend on colors for its

effect.

• Choosing color must be

the last decision.

Bad Font Choice

• Logo fails for poor font.

• Font must be matched to

the style of the icon.

• Right balance must be

found.

• Brochure Design India

www.brochure-design-india.com

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Salt Lake, Kolkata – 700091,India

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Email:info@brochure-design-india.com