Upload
jasonaldein
View
950
Download
0
Embed Size (px)
DESCRIPTION
This pdf is made by http://www.brochure-design-india.com pointing the mistakes for designing a logo.
Citation preview
Common Mistakes of Logo Design
By http://www.brochure-design-india.com
What is a Logo ?
• A logo is an emblem or a graphic mark.
• It’s purpose is to promote the company or brand in front of public.
• The pattern of logo may be symbol only or a symbol combined within text or text written in a particular fashion.
Where Logo can be used ?
• Website
• Brochures
• Business cards
• Social media (Facebook,Twitter)
• Business Signs
• Invoices
• Fax Forms
Common Logo Mistakes
• Designed by an Amateur
• Relies on Trends
• Using Raster Images.
• Complex Designing Logo.
• Relying on color for the effect
of Logo.
• Bad Font Choice
Designed by an Amateur
• Corporate Logo Designed
by an Amateur can result
in disastrous comes.
• The Amateurish Logo
make the business also
to look Amateurish.
• Logo may not be unique if
designed by an Amateur.
Relies on Trends
• Logo must not be
designed on ongoing
trends.
• It may not be unique in
that case.
• A well designed logo
must be timeless.
Using Raster Images
• Raster Graphics consists
of pixels.
• Raster images causes
problems in reproduction.
• The logo cannot be
scaled to any size, looses
quality.
Complex Designing Logo
• Complex design will lose
its detail.
• It looks smudge, worse.
• Complex design loses
memory
Relying on color for Logo Effect
• It is a common mistake
• Designers must not
depend on colors for its
effect.
• Choosing color must be
the last decision.
Bad Font Choice
• Logo fails for poor font.
• Font must be matched to
the style of the icon.
• Right balance must be
found.
• Brochure Design India
www.brochure-design-india.com
Y8,Block EP,Sec – v
Salt Lake, Kolkata – 700091,India
PH : +913340200838
Email:[email protected]