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Agile On the Beach 2014
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Beyond PrettyCreating better products with measurable design
Melissa Perri | @lissijean Agile On the Beach 2014
say hi.
@lissijean
5seconds
@lissijean
like, woah.
@lissijean
Design is not just “Design”.
@lissijean
@lissijean
Visual Design
@lissijean
My profile
User’s Feed Advertisement
Information Architecture
Menu
@lissijean
UI Design
@lissijean
UX
UX Design
@lissijean
Marketing Design
@lissijean
@lissijean
Intuitive, Personal
Concrete, Unbiased
UX UIVisualMarketing IA
@lissijean
What cannot be defined, cannot be measured;
what cannot be measured, cannot be managed.
-Paul Lillrank
@lissijean
idea
@lissijean
user research
@lissijean
wireframes
@lissijean
visual design
@lissijean
launch
@lissijean
delighted users
@lissijean
how we plan for design
@lissijean
what happens here?
@lissijean
a series of decisions
@lissijean
ONE WAY
@lissijean
Treat your design as a hypothesis?@lissijean
how design process should
work
@lissijean
@lissijean
@lissijean
quantitative qualitative
@lissijean
quantitativenoticing trends
measuring against KPIs
@lissijean
quantitativenoticing trends
measuring against KPIs
50% of our users log in only once a week.
@lissijean
quantitativenoticing trends
measuring against KPIs
43% of our users do not complete checkout.
@lissijean
quantitativenoticing trends
measuring against KPIs
76% of our users do not return after first use.
@lissijean
quantitative can’t tell you why.
@lissijean
@lissijean
@lissijean
qualitativeobserving behavior
finding meaning
@lissijean
qualitativeobserving behavior
finding meaning
Those 50% of users only need our data once a week.
@lissijean
qualitativeobserving behavior
finding meaning
Those 43% find our checkout process very confusing.
@lissijean
qualitativeobserving behavior
finding meaning
Those 76% couldn’t find what they were looking for.
@lissijean
Metrics are not a replacement for user research.
@lissijean
Measurable Design Design judged on qualitative and quantitative measurements that determines if it achieves a goal.
@lissijean
@lissijean
‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean
‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean
clear goal@lissijean
@lissijean
@lissijean
@lissijean
@lissijean
@lissijean
Increase usage by sellers.
goal
@lissijean
‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean
@lissijean
User Research
@lissijean
Celebrities short on time, not very tech savvy
users
@lissijean
‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean
@lissijean
5second
test@lissijean
@lissijean
@lissijean
@lissijean
@lissijean
@lissijean
Navigation & Medium
problem
@lissijean
‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean
Small, measured changes.
@lissijean
@lissijean
Information Hierarchy biggest problem
step
@lissijean
Dashboard | Products | Comments
My Revenue for April My Revenue for 2012
$25,000 $95,000
My Products Going Live TomorrowThe Super Awesome BlenderThe Leather Chef Mate
My Best SellersThe Great Grill!! ! 500 sold! ! ! $50,000The Grill Master Set!! 300 sold! ! ! $20,000
@lissijean
Medium phone version
step
@lissijean
@lissijean
‣What is our goal?
‣Who is our customer?
‣What is the problem?
‣What small step can we take?
‣How do we measure success?
@lissijean
Decrease in staff time
Increase in usage
success
@lissijean
Design sprints
@lissijean
Good design solves a problem.{ }
@lissijean
@lissijean
@lissijean
melissaperri.com
melissa@produxlabs.com
any questions?
best practices?
@lissijean
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