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Assignment 2
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FA102a, Research and Brand Development
Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“3D augmented reality holograms are finally here (almost)”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
Creates a non-invasive visual interface that is friendly for the brain and avoids cognitive overload.http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe
“The Meta is a natural machine, which uses the things that have evolved to manipulate our environment, namely, our hands. You reach out and you manipulate holograms…”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Assignment One, Research
Augmented Reality in the Workplace Clint Quappe
“It can show instructions and other digital elements superimposed against real-world equipment and objects without having to be manually operated.”http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/
Assignment One, Research
Augmented Reality in the Workplace Clint Quappe
Augmented Reality in the Workplace
Augmented Reality in the Workplace Clint Quappe
Assignment One, Description of Future Product or Service
Assignment Two, Naming Process
Selected words from the original post:Virtual, Holographic, Glasses, Machine
Generated name possibilities:HoloMachine (Created by combining Holographic and Machine)
VirtuGlass (Created by combining Virtual and Glasses)
Selected Name:VirtuGlass
Justification:Suggests to consumer that it is a pair of glasses that can augment into a virtual world
Augmented Reality in the Workplace Clint Quappe
Assignment Two, Brand Character Diagram
Augmented Reality in the Workplace Clint Quappe
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