FA102a, Research and Brand Development

Augmented Reality in the Workplace Clint Quappe

Assignment One, Research

“3D augmented reality holograms are finally here (almost)”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

Augmented Reality in the Workplace Clint Quappe

Assignment One, Research

Creates a non-invasive visual interface that is friendly for the brain and avoids cognitive overload.http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

Augmented Reality in the Workplace Clint Quappe

“The Meta is a natural machine, which uses the things that have evolved to manipulate our environment, namely, our hands. You reach out and you manipulate holograms…”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

Assignment One, Research

Augmented Reality in the Workplace Clint Quappe

“It can show instructions and other digital elements superimposed against real-world equipment and objects without having to be manually operated.”http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/

Assignment One, Research

Augmented Reality in the Workplace Clint Quappe

Augmented Reality in the Workplace

Augmented Reality in the Workplace Clint Quappe

Assignment One, Description of Future Product or Service

Assignment Two, Naming Process

Selected words from the original post:Virtual, Holographic, Glasses, Machine

Generated name possibilities:HoloMachine (Created by combining Holographic and Machine)

VirtuGlass (Created by combining Virtual and Glasses)

Selected Name:VirtuGlass

Justification:Suggests to consumer that it is a pair of glasses that can augment into a virtual world

Augmented Reality in the Workplace Clint Quappe

Assignment Two, Brand Character Diagram

Augmented Reality in the Workplace Clint Quappe