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Function
What should the product do?Does it have:-One primary function.Several secondary functions.Is it for style?Is it for fashion etc.
S.Watson
Ergonomics
Who will use the product?Will it be used:-By the armsBy the handsBy the feetEyes, etc.How will it be used:-SittingStandingFor working withCan it be designed to adjust for safety and comfort?
S.Watson
Aesthetics
Is it important the product looks good?Consider:-ColourShapeFormProportionLineTextureBalanceFashionStyle
S.Watson
Environment
Where will it be used?Indoors?Outdoors?Should it blend in?Should it stand out?Should it be environmentally friendly?Will it need to withstand extreme conditions?
S.Watson
Materials/Construction
What are the most suitable materials for the job?Should they be:-StrongDurableSoftWarmMust they be:-RigidCollapsibleHave moving partsCan the product be mass produced? S.Watson
Safety
What safety feature have been built into the design?How can it be made safer to use?No splintersNo sharp corners etc.Does it conform to British safety Standards?
S.Watson
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