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I created a website ( http://JulieWillYouMarry.me ) to propose to my girlfriend Julie in July 2011 and after it making it to the front page of reddit… it became somewhat of an internet sensation. This slide show discusses some of the reasons it might have spread so far.
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IAnatomy of a ‘viral’ proposal.
by @jimbabb
A digital love story.
MY GIRLFRIEND FIANCÉ, JULIE
ME
We met online through a dating site’s algorithm. After two years of dating, I decided I would pop the question.
but how to do it?
http://JulieWillYouMarry.meIT’S STILL UP, CHECK IT OUT!
We met online, so I proposed online.
Moments from our past and present were combined with our hopes for the future.
With the help of a amazing illustrator, the story came to life.
ALY MADE THIS!
Did I mention that recorded her reaction?
She never once picked her nose!
My intention was not just to propose, but to create an artifact to share with family and friends.
Between 200-500 people
However, my mom wasn’t the only one to see it.
302,457VISITORS IN ONE WEEK
167COUNTRIES REPRESENTED
Big numbers were just the tip of the iceberg.
Untitled 1 Untitled 10
1250
2500
3750
Social ignited the traffic and burned strong throughout.
Social Aggregation fanned the flamed.
News was hot, but was also late.
Blogs burned cool and niche.
Friday Saturday Sunday Monday Tuesday Wednesday Thursday
required active participation and sharing. Which raises the question, why would peoples share our proposal site?
Both Social and Social Aggregation
“The more we share, the more we have.”
LEONARD NIMOY
Why People Share}ADAPTED FROM THE RESEARCH OF HENRY JENKINS, JOSHUA GREEN, ET AL.
To strengthen our bond
To define
our col lective
identity
To give
me status
To strengthen our bond
To define
our col lective
identity
OUR FRIENDS SHARED TO CELEBRATE AND ACKNOWLEDGE US.
To give
me status
To strengthen our bond
To give
me status
To define
our col lective
identity
OTHERS SHARED TO SHOW THEIR INTELLIGENCE, AND MY LACK OF GEEK SOPHISTICATION.
To strengthen our bond
To give
me status
To define
our col lective
identityGROUPS SHARED AND RE-SHARED AS A WAY TO DEFINE THEIR PASSIONS AND COMMUNITY.
Since the site was honest, authentic and transparent, it allowed others to sculpt their own meaning through how they shared.but let’s ask Julie. Does she buy it?
“Good point, Julie.”
“Nah, people probably shared it just because we are so ridiculously good looking.”
Happily Ever After, etc...
by @jimbabbillustrations by aly bellissimodata thanks to @vladimirpick
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