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What is it and why should I care?
Web Accessibility & Inclusive Design
What Is Inclusive Design? Making our designs accessible to
everyone
What Is Accessibility?
Focuses on making designs accessible to people with disabilities
Perceivable
Operable
Understandable
Robust
Perceivable
Interface forms, controls, and navigation are operable
Operable
Web content is made available to the senses – sight, hearing and/or
touch
Understandable
Content and interface are understandable
Robust
Content can be used reliably by a wide variety of user agents,
including assistive technologies
-Tim Berners-Lee
The power of the Web is in its universality. Access by everyone regardless of disability
is an essential aspect.
Changing our mindset
Stop thinking of accessibility as being for “others”
We All need Accessibility
57 million Americans have a disability
• 19.9 million (8.2%) have difficulty lifting or grasping.
• 15.2 million (6.3%) have a cognitive, mental, or emotional impairment.
• 8.1 million (3.3%) have a vision impairment. • 7.6 million (3.1%) have a hearing impairment.
Web Access is a Basic Human Right
Accessibility supports social inclusion for people with disabilities as well as older people, people in rural areas, and people in developing countries.
Don’t Let accessibility and Inclusive Design be an afterthought
Accessible design from day 1
1. Incorporate accessibility into the design process from the beginning
2. Write code with accessibility in mind
3. Write tests with accessibility in mind
“But we aren’t required to make it accessiblE...”
Accessible Design Benefits everyone
• Overlap with other design best practices • Better search results • Reduced maintenance cost • Increased audience reach
Legal & General Website Redesign
Legal & General Website Redesign
• 50% increase in search engine traffic • 95% increase in requests for quotes • 300% increase in take up for some products • Conversion rates doubled for the most important
revenue generators • 450% increase in earnings in the five days
following the launch of the redesigned website • Longer term 135% increase in completed
applications
Designing for accessibility improves overall design
Where to Start?
1. Get familiar with assistive technology
2. Go through the A11Y Project web accessibility checklist
3. Test your code for 508 compliance
4. Test your code with the WAVE tool
Resources
• http://www.w3.org/ • http://webaim.org/articles/pour/ • http://webaim.org/standards/wcag/checklist • http://community.nvda-project.org/ • http://www.w3.org/WAI/ER/tools/ • http://a11yproject.com/checklist.html • http://www.508checker.com/ • http://wave.webaim.org/ • http://webaim.org/standards/508/checklist
More to Come
Next up: Web development accessibility basics
sources • http://www.pbs.org/newshour/bb/art-exhibit-lets-vision-impaired-visitors-touch-
masterpieces-madrid-museum/ • http://www.w3.org/WAI/users/Overview.html • http://photos4.meetupstatic.com/photos/event/5/e/0/8/highres_170544072.jpeg • http://www.accessibleicon.org/ • https://flic.kr/p/rhY9gQ - Nicola, “Chemex”. CC Attribution 2.0 Generic • http://webaim.org/standards/wcag/checklist • https://flic.kr/p/exFqxs - Chad Cooper, “Lake View”. CC Attribution 2.0 Generic • http://www.interactiveaccessibility.com/accessibility-statistics • http://www.w3.org/standards/webdesign/accessibility#examples • http://www.w3.org/WAI/bcase/Overview • http://www.legalandgeneral.com/ • http://isolani.co.uk/presentations/wsg/ • http://www.w3.org/WAI/bcase/legal-and-general-case-study • https://getflywheel.com/layout/design-web-accessibility-beginning/ • http://www.whistleout.com.au/MobilePhones/News/phones-for-the-blind-apple-
voiceover • http://www.pixeldiva.co.uk/blog/shares/expand-the-awesome-design-for-a-wider-
audience
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