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When we design for experience, subtle and peculiar shifts come into play that demand a uniquely empathic way of thinking about our practice. We’re no longer designing for an ‘audience’ or ‘viewers’ through our previously static / mass mediated, one-way delivery of the information and designs we’re communicating. Instead, when we consider aspects of interactive engagement for our ‘users’ to experience — we need to thoughtfully dream up the actual stories we’re asking the people in our audience to actively live out. In this talk we discuss the benefits of putting story at the center of a human-centered design approach to improve the design process as well as the quality of the total human experience we’re ultimately all creating through our work. I delivered this installment of the storyFirst talk at the very first UXBoston Conference on Saturday, July 19th 2014 at the Microsoft NERD Center in Kendall Square, Cambridge, Massachusetts { further details about the conference can be found at: http://www.meetup.com/uxboston/events/136304392/ }. Stay tuned for further public speaking installments of the storyFirst Approach by visiting: http://storyfirst.org and http://myownmindllc.com and http://loususi.com. Any UXBoston Conference attendees that would like to provide comments or feedback on the talk can graciously visit my SpeakerRate page for the presentation at: http://spkr8.com/t/34281 — I truly appreciate any continued conversation, critical feedback and other discussion as it will help me continue to develop the concepts we discussed at the conference for further clarity and development as a more and more valuable approach to experience design for both personal human-centered design and professional team-based experience design collaborations.
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astoryąrstAPPROACHtohuman-centered
DESIGN.
storywhy ?
one
storiesare the way we understand
two
storytellers
we are all natural-born
three
our stories
we can change the world with
four
we all have a simple choice
design
or be designed
we are our choices
we are our stories
we are
storiesliving
and by that i mean
both
we are
our storiesliving out
… and …
we
storiesliving, breathing
storymy
storybacka little bit a
Mommy,where did
come from?storyąrst
interactionD E S I GN
its almost inevitable
first assignment
boring
no context
give it some life
tell me a story
bring stories to the room
ux
the future is a story
absurdity
an evening of
DESIGNinteraction
tactile
collaborative
real
social
fun
design
interactionD E S I GN
storywork
astoryąrstAPPROACH
advice, in practice
develop personas as you go
human stories
not as technical as AGILE
ordinary, everydaylanguage
iterate on everything
not just the design
not just the code
iterate on everything
astoryąrstAPPROACH
the bigger picture
honest story
about today
be critical
be brutal
capture your current story
the story about who you are today
what do you want your story to be?
big blue sky
be ridiculous
never say ‘no’
‘we can’t’ is NOT an option
that shit’s boring
pretend your budget is limitless
pretend thatyou have
all the timein the world
pretend you have all the resources you need to do amazing work
dream big
now dream bigger
be big and bold
what would beyour ultimate story?
the story you’d like to tell the world
the story you’d like to leave behind
what story do you want others to tell?
do it
get nuts
own it
aim right foryour dream story
higher than she’s aiming, right?
keep iteratively designing + developing the story as
you progress
test with your target audience
test with your stakeholders
test with your anyone + everyone
listen
bring the feedback into your process
feed your stories
storyBIGGEwhat’s the
gonna be?
we live our stories
we live our stories
what’s our story?
storyourit’s
we gotta own it
THANKYOU
stay in touchls@loususi.com | @loususi @storyfirst |+ storyfirst.com + loususi.com
storyąrst.L I F E D E S I GN PH I L O SO PH Y
storyąrst.L I F E D E S I GN PH I L O SO PH Y
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