A Principled UX Design Process

Fitting UX design into Agile

A principled UX design process

Rob Scherer

UX Lead

@uxRob

Product development @ SEEK

Is there a 1 size fits all UX design process?

SEEK agile development lifecycle

Think

Deliver

Tweak

Design

Daily stand up

Team

Backlog refinement

Product Backlog

Retrospective

Showcase

Measure

Iterations

•  Employment Business Long Term Strategy

•  Market data •  Competitive landscape •  Product feedback

Inception

Tweaks from Product Metrics

Product Metric

Learnings

Roadmaps •  Strategic Roadmap •  Product Roadmaps •  Stream Roadmaps •  Tech Roadmap

Prioritisation of ideas list

Business Case

Opportunity Analysis

Production Release

Problem Definition

Conceptual Design

Refine Design Detailed Design

Research & Validation

Testing and Evaluation

This is a process

This is a process

“A well defined process would have helped me when I started at SEEK”

“Process? What process?”

THINK:"planning"and"

ideas""

UX"INVOLVEMENT""

DESIGN:"ini6ate"

""

UX"INVOLVEMENT""

DELIVER:"discover"

""

UX"INVOLVEMENT""

TWEAK:"evolve"

""

UX"INVOLVEMENT""

UX Project Checklist on GitHub

27 items

Do I need to do everything?

Chris’ process for Project X

What’s the best process for a piece of

work?

It depends

Can you have a process that adapts for each

piece of work?

Principles

PrinciplesUnderstand the problem (or opportunity)

Know the market

Know the user

Test early and often

Collaborate & critique

Ensure shared understanding

Be prepared

Wha

t / W

hy

How

Understand the problem

Understand the problem (or opportunity)

Vitra Design Museum Charles-Eames-Straße, Reims, Germany

IKEA Springvale Homemaker Centre

Know the market

Know the user

Know the user

Know the market

Understand the problem (or opportunity)

¿Comprende?

Test early and oftenMost important: All the time.

Goal: Ensure you’re on the right track. Designs meet the business & user needs.

Can include: Testing in lab. Guerrilla research, analytics, data: More research

Test early & often

Collaborate & Critique

Collaborate & Critique

Collaborate & Critique

Ensure shared understanding

Be prepared

1. What problem are we solving?

2. How de we best solve it?

Principles > Phases > Goals > Activities > Conversations

Rob Scherer

UX Lead at SEEK

@uxRob

Thanks for listening

Questions?