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04/10/2023 1

Fitting User Experience strategy into your processes

Integrating UX into your product development efforts

by Larry Marine

People and Process

PeopleShared visionSkin in the game

ProcessDefine the problem, FIRST

THEN the solutions become self evident

Use visual artifactsShare knowledgeDisplay process evolution

A shared Vision

NASA in the 60’s

Everything relates back to a single goalDefine, agree, concurWhat is the goalWhat metrics define success

Everyone MUST agree!

Define the Problem

Most common 1st point of failureStart with clear concise objectivesPerform good user research!Optimize the affected processes

Avoid automating current frustrations

Involve the entire teamShared knowledge and vision

Task Flows

Prioritization

Defines the end of problem definitionBalance the needs of:

Business & Marketing objectives/valueTechnical feasibilityUser needs/value

Priority MatrixFunction/Task User Experience Business Tech. Feasibility Overall

Researcher 1 1   2

Find previous authors/users 2 1 2 10

Become aware of files, reports, artifacts 1 1 3 10

Determine relevancy of information 1 1 3 10

Collect artifacts in project “folder” 3 2 1 12

Contact relevant experts/authors 2 3 1 12

Search shared drives 1 2 1 8

Search local hard-drives 1 2 3 12

Search multiple intranets (cross firewalls) 1 2 3 12

Search email folders 1 2 1 8

Search the internet 1 2 1 8

Search pay sites and groups 2 3 2 14

Search hard copy libraries 2 3 1 12

Share useful artifacts with others 2 1 2 10

Keep some content private 2 3 1 12

Share some content locally (group/dept) 3 2 1 12

Compile selected data 2 1 1 8

Create working docs 3 1 1 10

Pass reports on to reviewers 3 3 2 16

Attend to Reviewer markups 3 3 1 14

Track revisions/versions 3 1 1 10

Search Across Org Boundaries 1 1 3 10

Multiple Design Phases

High-Level: Big rocksGeneral direction, interaction paradigmsNot detailed, but just enough (50-80%)Process flowScreens: Little rocksProduct flow (80-95%)Controls: SandThe final designs (100%)

Development is NOT Design

What is design?Technical – developmentVisual – graphicalCognitive – UX

UX Design MUST occur before technicalRefinement can occur in developmentBut not design

New Process Flow

Create Shared Deliverables

A single product specContains all aspects of the product evolution

ObjectivesUsersTasks/ProcessesPrioritiesDesign directions

Supports parallel efforts

Free Evaluation

1 ½ hour free evaluationTry it yourself, firstThen, compare your notes to mine