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©Connector 2017
6 0 M I N U T E S PROT OT YPE S
©Connector 2017
We leverage a fearless approach to creativity, a culture of
learning and a fast moving startup environment to
design digital products, engage influencers and produce
‘real world’ experiences.Some of these ideas build brand,
grow market share and increase revenue for our clients
while others become business drivers within our own
eco-system.
HELLO! J
©Connector 2017
SERVICES
PRODUCT DEVELOPMENT
We design innovative digital platforms, products and services for legacy brands
and startups that want to differentiate and connect with customers in a fast changing
world.
DIGITAL MARKETING
We are highly experienced digital specialists with an approach that marries
insight driven brand strategy and innovative creative communication to
deliver growth against each brief.
HUMAN NETWORKS
We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.
INFLUENCER & SOCIAL ADS
We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.
RESEARCH & STRATEGY
Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.
©Connector 2017
TEAM
©Connector 2017
CLIENTS
©Connector 2017
Giovana Marques is a polymath design professional.
Bachelor in Social Communication, Qualification in
Advertising with an emphasis in Marketing and UX at
General Assembly London.
Giovana developed the UX/UI for The Snapys - now
exported to four countries - and has spent the last four
years working as a designer for brands such as Huawei,
Sony, Bord Bia, Uniphar, Benecol and more.
GIOVANA MARQUES
©Connector 2017
WORKSHOP
This is a fast-paced and hands-on workshop, get
immersed and have fun!
Before we start, pair up and have at least one of the two
download the free app, Marvel.
DOWNLOADMARVEL APP
©Connector 2017
BUILDING PROTOTYPES
What is a prototype?
“A prototype is an early sample, model or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.”
STEVE KRUG
In the next 60 minutes you will create a clickable app prototype!
©Connector 2017
01 | IDENTIFY PROBLEMS & OPPORTUNITIES
Our first step it to identify a user need or value gap that
could be solved by a new digital service.
Take 10 minutes with your partner, introduce yourself and
ask these questions:
• What business are you in?
• What do you or your customers struggle with on a daily
basis?
• What annoys you about your daily routine?
• What app/websites do you use on a daily basis and why?
Identify a need or value gap.
©Connector 2017
02 | IDEATE (CONCEPT)
Based on the need/value gap of your partner, take 5
minutes and think of a concept for a digital service.
Make as many notes and sketches as you can! Be
creative and push the boundaries!
After 5 minutes you should have a roughly defined
service concept.
Use blank A4 paper provided.
©Connector 2017
02 | IDEATE (FLOW & INITIAL SKETCHES)
Now that you have your concept, think of the flow of the digital service and start some initial
sketches.
©Connector 2017
03 | CREATE PROTOTYPE
Once you have the flows and initial sketches, you are
ready to sketch the pages in more detail.
We’ll now spend the next 15 minutes creating a simple
clickable app prototype for your concept.
Use the phone screen templates to create at least 4
frames of the app.
Think of these as a portfolio for your app. Highlight key
features and flows that demonstrate the value of the
service.
©Connector 2017
04 | PRODUCE
Next is to use the Marvel app!
Take 10 minutes and upload your sketches and make
elements within them clickable to create flows from one
screen to the next.
This is all about trial and error, don’t be afraid to make
mistakes.
©Connector 2017
05 | PRESENT
Presentation time!
Each person must present their app prototype to the
others covering the need/value gap, the overall service
concept and the flow of the app.
©Connector 2017
GROUP REFLECTION
How was this experience overall?
What was challenging?
What useful insights can I take from
this experience?
How could I apply learning from this
experience in my daily work?
©Connector 2017
HOW CAN WE HELP?
MVP CREATION
UX/UI DESIGN
PRODUCT DEVELOPMENT
©Connector 2017
CONTACT
connector.ieteam@connector.ie+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2
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