Startup Product Management - Analytics

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Venture for Canada Product Management Workshop

Jean-Luc David jldavid@gmail.com

http://www.jldavid.com

Startup Analytics

In a startup, the purpose of analytics is to iterate to product/

market fit before money runs out.

How do you make analytics actionable?

Voice of Customers

Personas

Self-Selection

Planning Features

Founders Advisors

Customers Press

Competitors

Lots of Stakeholders

IDC & Forrester

Android Analytics

Active Surveys & Focus Groups

Events Prioritize based on frequency

Trello Board

Quantitative Data

Passive App Analytics

Flurry Mixpanel

Google Analytics Crashlytics

Quantitative Data

Lean UX A/B Testing

Qualitative Data

Venture for Canada Product Management Workshop

Jean-Luc David jldavid@gmail.com

http://www.jldavid.com

Startup Analytics