19
Venture for Canada Product Management Workshop Jean-Luc David [email protected] http://www.jldavid.com Startup Analytics

Startup Product Management - Analytics

Embed Size (px)

Citation preview

Page 1: Startup Product Management - Analytics

Venture for Canada Product Management Workshop

Jean-Luc David [email protected]

http://www.jldavid.com

Startup Analytics

Page 2: Startup Product Management - Analytics
Page 3: Startup Product Management - Analytics

In a startup, the purpose of analytics is to iterate to product/

market fit before money runs out.

Page 4: Startup Product Management - Analytics
Page 5: Startup Product Management - Analytics

How do you make analytics actionable?

Page 6: Startup Product Management - Analytics

Voice of Customers

Page 7: Startup Product Management - Analytics

Personas

Page 8: Startup Product Management - Analytics

Self-Selection

Page 9: Startup Product Management - Analytics

Planning Features

Page 10: Startup Product Management - Analytics

Founders Advisors

Customers Press

Competitors

Lots of Stakeholders

Page 11: Startup Product Management - Analytics
Page 12: Startup Product Management - Analytics
Page 13: Startup Product Management - Analytics

IDC & Forrester

Page 14: Startup Product Management - Analytics

Android Analytics

Page 15: Startup Product Management - Analytics

Active Surveys & Focus Groups

Events Prioritize based on frequency

Trello Board

Quantitative Data

Page 16: Startup Product Management - Analytics
Page 17: Startup Product Management - Analytics

Passive App Analytics

Flurry Mixpanel

Google Analytics Crashlytics

Quantitative Data

Page 18: Startup Product Management - Analytics

Lean UX A/B Testing

Qualitative Data

Page 19: Startup Product Management - Analytics

Venture for Canada Product Management Workshop

Jean-Luc David [email protected]

http://www.jldavid.com

Startup Analytics