Locally Engaging in a Global Marketplace

Guy Kedar @GuyKedar | Regional Director, EMEA at MEC

Joel Windels @LinkYeah | Marketing Manager, EMEA at Brandwatch

Oct 2014

Brandwatch/ Company Overview

1000+Clients in dozens of markets

97% Customer Satisfaction

Twitter Certified Product Supporting

Clients in

27 Languages

World Class Development & Services Team

280 Employees100Product Developers

10+ PhD Staff

Rapidly Growing Client Base

137% YoY

International Presence• Brighton

• Berlin

• San Fran

• New York

Who are MEC?

Intro slide to MEC

Social Media Monitoring: a History

Segmentation

Location

Regionally engaging

How consumers in different locations talk about a brand

Developing a location based media strategy

Segmented interests

UK ASOS CONSUMERS US ASOS CONSUMERS

Understanding which brands are associated with teeth sensitivity

Uncovering drivers and barriers for purchase

1. Get tired of one particular toothpaste

2. Dentists recommend that one should rotate toothpastes

3. One buys a sensitive toothpaste when the problem appears, but as soon as the problem is gone toothpaste gets replaced

4. Consumers believe that medicinal toothpastes must be used for a limited period of time

Perfect timing

Summary

Locally Engaging in a Global Marketplace

Data & Analytics

Engaging Consumers in the Health Insurance Marketplace September 2015 Tips For Assisters

Engaging the Marketplace: The Most Critical Component of Your Sales Force Tuesday, September 24, 2013 Jonathan Dick - jondickconsulting@verizon.net

Truman’s marketplace - Capital Pacific · Truman’s marketplace ... The Truman Marketplace ... $27,419 Pre-Tax Cash

Think Locally, Act Locally: Building a Robust Entrepreneurial

Incubator & Marketplace Model › attachments › c7fa0e38-7882-4… · Marketplace Model. Marketplace The Marketplace will be a space where artists and entrepreneurs can sell their

Dynamics CRM Technical Capability Brief · Dynamics CRM + Marketplace Industry Templates Mobile Social Insights xRM Platform INDUSTRY TEMPLATES Market Smarter Plan and deliver engaging

AWS Marketplace - Verkäuferhandbuch€¦ · AWS Marketplace Verkäuferhandbuch Verwenden von AWS Marketplace als Verkäufer Was ist AWS Marketplace? AWS Marketplace ist ein kuratierter

ENGAGING LIFE MEMBERS LOCALLY - IEEE · – Invite family and friends CONSIDERATIONS FOR LM EVENTS 8/15/2014 21 Where – Close to public transportation – Easily accessible venues

Amazon Marketplace Integration - Broadgate Infonet · Amazon Marketplace Integration Amazon Marketplace Integration y integrating Amazon Marketplace with your business software you

Sustainable Energy Marketplace: User's Manualcaribbean.marketplace.irena.org/Documents/Marketplace... · 2017. 2. 5. · IRENA’s Sustainable Energy Marketplace (marketplace.irena.org)

Engaging People Engaging Content

Large enough to lead, Brochure.pdfLarge enough to lead, ... Residential Lettings Agents. Frosts, as we are known locally, is a leader in the property marketplace with experience across

The spectral theorem for locally normal operatorsyoksis.bilkent.edu.tr/pdf/files/13718.pdf · 2019. 1. 24. · Keywords: locally Hilbert space, locally C -algebra, locally normal

In Search of Technological Pedagogical Content Knowledge ... · ing American Public Media’s Marketplace, The Economist podcast, and the New York Times’ Freakonomics are all engaging

Marketplace Growth Strategies_Tech Marketplace Summit 2017

We are “locally owned, locally grown” and have programs

Growing Proﬁtably and Responsibly...Engaging Our Stakeholders Corporate Governance Community Environment Workplace Marketplace GRI Index 40 58 70 90 85% EMPLOYEE ENGAGEMENT INDEX

Locally Testable vs. Locally Decodable Codes

Lobbying Locally, Advocating Locally

Health Insurance Marketplace · Health Insurance Marketplace. Health Insurance Marketplace > Individual Market . 17. BlueCross members can purchase Marketplace plans that feature