Little Data: Analytics You Can Try at Home

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Common Misconceptions about Data

MISCONCEPTION #1

I need more data.

MISCONCEPTION #2

I need better data.

I need more time

MISCONCEPTION #3

I need more time.

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How to get value out of your data

Look at your data sets in new ways Integrate your data Get started today

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Analytics You Can Try at Home

Email Segmentation

#LittleData

Optimization #1

Turn non-purchasers into paying customers

Se

nt

15,527

Op

ens

5.6%

Clic

ks

3.21%

Aggregate email performance

Segment customers by purchasing history

Purchases = 0 Purchases = 1 Purchases = 1+

Purchases = 0 Purchases = 1 Purchases = 1+

Se

nt

7,982 4,288 3,257

Op

ens

2.67% 5.63% 8.5%

Clic

ks

1.23% 2.7% 5.7%

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Optimization #2

Cater to high CLV customers

Segment customers by CLV

Bottom % Middle % Top %

Bottom % Middle % Top %

Se

nt

7,589 4,288 854

Op

ens

4.35% 3.98% 2.3%

Clic

ks

2.51% 2.7% 1.7%

Bottom % Middle % Top %

Se

nt

7,589 4,288 854

Op

ens

4.35% 3.98% 2.3%

Clic

ks

2.51% 2.7% 1.7%

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Optimization #3

Tailor product offers based on preferences

Tailor experiences based on product preferences

Explorer Unpredictable Old Faithful

Offe

r 1

Offe

r 2

Offe

r 3

Offe

r 4

Explorer Unpredictable Old Faithful

Conversion Optimization

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Optimization #4

Increase average order value

Sort based on order totals

Lowest Value Middle Value High Value

Lowest Value Middle Value High Value

FR

EE

SH

IPP

ING

TH

RE

SH

HO

LD

Lowest Value Middle Value High Value

FR

EE

SH

IPP

ING

TH

RE

SH

HO

LD

Question What type of business are you?

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Optimization #5

Find your conversion KPI

Identify common user actions

Login Frequency

Human Touch

Building Charts

Length of Trial

Drip Campaign

Training

Creating New Users

Importing More Data

Sharing Dashboards

Login Frequency

Human Touch

Building Charts

Length of Trial

Drip Campaign

Training

Creating New Users

Importing More Data

Sharing Dashboards

What we found

60% conversion

+  

77% conversion

1 chart 2 charts 0 charts

30% conversion

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Optimization #6

Turn abandoned carts into purchases

Find the sweet spot

DAY

Go deeper

HOUR

...and one more!

MINUTE

Use this for remarketing

Your site ad

Prospect

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Optimization #7

Reverse engineer your best customers

Find your best customers

Find the next best group

Continue

Marketing ROI

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Optimization #8

Improve marketing ROI

Campaign #1

Campaign #2

Campaign #3

?

How most people calculate ROI

The right way to calculate ROI

Key Takeaways

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Key Takeaways

Look at your data sets in new ways Integrate your data Get started today

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Thank You!