Bang! 15 cases of real CRO impact by applying data & psychology

Bart Schutz & Ton Wesseling

Bart@OnlineDialogue.com @BartS

Ton@Testing.Agency @TonW

Conversion Conference 2015

Ton Wesseling (Ton@Testing.Agency, @TonW)Bart Schutz (Bart@OnlineDialogue.com, @BartS) #ConvCon

#ConvConOnline Dialogue & Testing AgencyTon Wesseling (Ton@Testing.Agency, @TonW)Bart Schutz (Bart@OnlineDialogue.com, @BartS) #ConvCon

A/B-Testing

Web Design

Bart Antoon

Analytics Behavior

Evidence based growth by applying

Data + Psychology

Small number of tests.

No methodology.

Large number of tests. F A C T A C T

Find Analyze Create Test

Analyze Conclude Tell

Page tests

Customer Journey Optimization

User behaviour

A/B-Testing

Continuous Growth Program

Start A/B-testing to boost conversions?

NO! Ton Wesseling (Ton@Testing.Agency, @TonW)Bart Schutz (Bart@OnlineDialogue.com, @BartS) #ConvCon

An A/B-test is the end of a study

…and the beginning of a new one…

Evidence based enterprises run:

7000+ tests per year

Customer Intelligence. Leading to growth.

Our preferred Workflow Tool

Our internal Archive Tool

Our open stats tools: ABTestGuide.com/Calc

Our “Behavioural Intelligence Map”

You’re studying Customer Journeys

Our Favorite Customer Journey Insights

MAURICE BEERTHUYZEN CHIEF CLIENTS

Emotion is what drives people

I always love the learnings that seem counter-intuitive

NIENKE VAN DER SAR OFFICE MANAGER

Adding friction to improve the user experience: awesome

ROY SCHIEVING DATA DRIVEN DESIGN DOCTOR

JORRIN GEURTS DATA DRIVEN UX EXPERT

Things you can do once you control the datalayer

When system 2 is important, cognitive fluency rulez…

BAS HEERKENS OPTIMIZATION PSYCHOLOIST

A conversion study is always the best start of the day

PAUL KOKS ANALYTICS EXPERT

In many small steps to a complete revolution

LOTTE CORNELISSEN OPTIMIZATION LEAD

Reframing communication to alter price perception

ELINE VAN BAAL OPTIMIZATION PSYCHOLOGIST

The combination of data and applied psychology: amazing!

ANNEMARIE KLAASSEN ANALYTICS EXPERT

Analytics Behavior

Customer Intelligence. Leading to growth.

GROWTH GROWING OVER TIME

Bart Schutz & Ton Wesseling

Bart@OnlineDialogue.com @BartS

Ton@Testing.Agency @TonW

Conversion Conference 2015

Bang! 15 cases of real CRO impact by applying data & psychology

Data & Analytics

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