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Bart Schutz & Ton Wesseling
[email protected] @BartS
[email protected] @TonW
Conversion Conference 2015
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
#ConvConOnline Dialogue & Testing AgencyTon Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
A/B-Testing
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Bart Antoon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Analytics Behavior
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Evidence based growth by applying
Data + Psychology
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Small number of tests.
No methodology.
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Large number of tests. F A C T A C T
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Find Analyze Create Test
Analyze Conclude Tell
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Page tests
Customer Journey Optimization
User behaviour
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
A/B-Testing
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Continuous Growth Program
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Start A/B-testing to boost conversions?
NO! Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
An A/B-test is the end of a study
…and the beginning of a new one…
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Evidence based enterprises run:
7000+ tests per year
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Customer Intelligence. Leading to growth.
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
#ConvConOnline Dialogue & Testing AgencyTon Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
#ConvConOnline Dialogue & Testing AgencyTon Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Find Analyze Create Test
Analyze Conclude Tell
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Our preferred Workflow Tool
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Our internal Archive Tool
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Our open stats tools: ABTestGuide.com/Calc
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Our “Behavioural Intelligence Map”
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
You’re studying Customer Journeys
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Our Favorite Customer Journey Insights
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
MAURICE BEERTHUYZEN CHIEF CLIENTS
Emotion is what drives people
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
I always love the learnings that seem counter-intuitive
NIENKE VAN DER SAR OFFICE MANAGER
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Adding friction to improve the user experience: awesome
ROY SCHIEVING DATA DRIVEN DESIGN DOCTOR
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
JORRIN GEURTS DATA DRIVEN UX EXPERT
Things you can do once you control the datalayer
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
When system 2 is important, cognitive fluency rulez…
BAS HEERKENS OPTIMIZATION PSYCHOLOIST
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
A conversion study is always the best start of the day
PAUL KOKS ANALYTICS EXPERT
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
In many small steps to a complete revolution
LOTTE CORNELISSEN OPTIMIZATION LEAD
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Reframing communication to alter price perception
ELINE VAN BAAL OPTIMIZATION PSYCHOLOGIST
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
The combination of data and applied psychology: amazing!
ANNEMARIE KLAASSEN ANALYTICS EXPERT
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Analytics Behavior
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Find Analyze Create Test
Analyze Conclude Tell
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
#ConvConOnline Dialogue & Testing AgencyTon Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Customer Intelligence. Leading to growth.
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
GROWTH GROWING OVER TIME
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Ton Wesseling ([email protected], @TonW)Bart Schutz ([email protected], @BartS) #ConvCon
Bart Schutz & Ton Wesseling
[email protected] @BartS
[email protected] @TonW
Conversion Conference 2015
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