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Applying Data Visualization Best Practices
Michel Guillet Juice Analytics
Technology capture, gather, store and data
Data analysts/scientists Find meaning in this data
Insights
Your audience make decisions on the data
Communication
What are we talking about?
Take me back to 1999….
How do we influence our audiences?
Its not about fancy?
Or cool or colorful..
7 design principlesfor data communication
1 gradual reveal
2 compactness and modularity
3 guide attention
4 support casual use
5 lead to action
6 relevance
explanation before information7
Gradual Reveal
Draw the audience in
Reveal information as the user expresses interest
Build understanding piece by piece
How Many Households
http://www.nytimes.com/interactive/2011/06/19/nyregion/how-many-households-are-like-yours.html
How Many Households
http://worrydream.com/HowManyHouseholds/
Sprint dashboard
Compactness and Modularity“Compact software tools have all the virtues of physical tools that fit well in the hand. They feel pleasant to use, they don’t obtrude themselves between your mind and your work, [and] they make you more productive.”
- Eric Steven Raymond, “The Art of Unix Programming.”
Fitbit
Social media viz
Google Social Collider, Chrome Experiments
Guide AttentionVisual cues and functionality to draw the user to the things that matter most.
ColorContrastPositioningPathsSizeAnimation
Photo by David Clapp (http://www.davidclapp.co.uk/)
Shaking Off Oil Addiction
http://www.bloomberg.com/graphics/2014-america-shakes-off-oil-addiction/
HR dashboard
via Panorama Necto
Support Casual Use
Minimize the barrier to entry for new users
Avoiding feature overload
Providing clear, concise descriptions of what things mean.
Lead to Action
Empower users to finish their task quickly
Direct users to the action that should be taken based on the results
Buy or Rent?
http://www.nytimes.com/interactive/2014/upshot/buy-rent-calculator.html
“I’ll get right on that”“good to know”“cool”
Interesting < Useful < Actionable
“5522 Tweets within the same Second.
Sent from all over the world.
Preserved and categorized in four Books.”
So what?
One second
http://www.philippadrian.com/project/onesecond/
Relevance
Customization to reflect the users’ point of view
Context to explain how the information relates to the user
http://www.businessinsider.com/slow-mo-gopro-vid-of-cliff-jump-gone-wrong-is-nothing-short-of-insane-2013-12
Valuation Analyzer
http://labs.juiceanalytics.com/valuation/index.html
+4.5% v. last month
-2.8% v. goal
comparison to previous time period and goal
0
100
200
300
400
Q1 2009 Q2 2009 Q3 2009 Q4 2009
shown within broader context of overall trend
and goals
relevant scopein Q3 2009
284 clicksmeasure
the new “Vortex” marketing campaign drove new leads after a slow Q2
explanation of mitigating factors
Relevance
Explanation before InformationProvide context and explanations to understand new and unfamiliar events
"You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes."
Annotation
Associate contextual information with the data being displayed
New York Times
http://viz.wtf/post/109140768701/common-requests-funky-triangles-in-a-spiral-bound
Common Requests?
Every day examples
Reduce chartjunk (remove chart elements that are decorative or ornamental)
Increase data-ink ratio (make every pixel tell a story about your data)
Charting Rules
Images courtesy of Tim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink
Eliminate Chart Junk
Which team had highest payroll?
story❭〉clear❭〉design1 Copyright BCD Travel 2011
Preferred Supplier Top Carriers
17%
16%
15%22%
24%
22%
24%
6%
17%
16%
15%
6%
American ANA LAN SAS Singapore Other
Q2 �10
Q2 �11
story❭〉clear❭〉design2 Copyright BCD Travel 2011
Preferred Supplier Top Carriers
0%
5%
10%
15%
20%
25%
30%
ANA American SAS Singapore Other
Q2 '11
Q2 '10
story❭〉clear❭〉design5 Copyright BCD Travel 2011
Rental Summary EMEA
Q2 �10 Q2 �11
Total Spend $18,350 $17,126
Total Rental Days 286 276
Average Rental Days 3.25 3.25
Average Daily Rate $64 $62
Other2%
Budget 2%
Hertz3%
Avis93%
Rental Summary Americas
Q2 �10 Q2�11
Total Spend $1,703,232 $1,759,207
Total Rental Days 39,255 41,469
Average Rental Days 2.3 2.3
Average Daily Rate $43 $42
• Total Car spend has increased 7.1% and rental days up 3.6% in 2011 • Average daily rate increased 3% • Avis down13.7% from 2007 as ZE gained 15.3% market share
No Car Rentals – APAC 2011
• Total Car spend has decreased 3.1% and rental days down 5.3% in 2008 • Avis still maintains high compliance of 93%
Rental Car Summary by Region Global Rental Car Expense $1,721,583
Other2%
Budget 2%
Hertz3%
Avis93%
story❭〉clear❭〉design6 Copyright BCD Travel 2011
Rental Summary EMEA Q2 �10 Q2 �11
Total Spend $18,350 $17,126
Total Rental Days 286 276
Average Rental Days 3.25 3.25
Average Daily Rate $64 $62
Rental Summary Americas Q2 �10 Q2�11
Total Spend $1,703,232 $1,759,207
Total Rental Days 39,255 41,469
Average Rental Days 2.3 2.3
Average Daily Rate $43 $42
• Total Car spend has increased 7.1% and rental days up 3.6% in 2011 • Average daily rate increased 3% • Avis down13.7% from 2007 as ZE gained 15.3% market share
No Car Rentals – APAC 2011
• Total Car spend has decreased 3.1% and rental days down 5.3% in 2008 • Avis still maintains high compliance of 93%
Rental Car Summary by Region Global Rental Car Expense $1,721,583
0% 20% 40% 60% 80% 100%
Other
Budget
Hertz
Avis
0% 20% 40% 60% 80% 100%
Other
Budget
Hertz
Avis
Resources
Garr Reynolds
http://www.edwardtufte.com/Edward Tufte
Topic Resources
Data Visualizationwww.smallmeans.com/new-york-times-infographics/www.perceptualedge.com/bloginfographics.alltop.comHans Rosling http://www.youtube.com/watch?v=lYpX4l2UeZg
Data Help
http://openrefine.org/www.chartchooser.comwww.extremepresentation.com/design/charts/www.juiceanalytics.com/writing/chart-selection-art-and-science/http://www.excelcharts.com/blog/examples/
Tufte Link Edward Tufte Q&A (www.edwardtufte.com/bboard/q-and-a?topic_id=1)
Be a designercolorbrewer2.orgwww.juiceanalytics.com/writing/simple-font-framework/http://theweek.com/article/index/245632/how-typeface-influences-the-way-we-read-and-think
Story telling/PresentationsResonate, Nancy Duarte; The Presentation, Andrew Abela, Ph.D.www.duarte.com/books/resonate/www/Presentation Zen, Garr Reynolds
List of Resources
Copyright © 2014 by Juice Inc.
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