003 emma leech loughborough

USING RESULTS TO PROMOTE STUDENT ENGAGEMENT AND DRIVE CONTINUOUS IMPROVEMENT

Emma LeechDirector of Marketing & Advancement@EmmaJ70

All about reputation

Focus on stand out and strategic alignment

Data and market research

Collaboration at the heart of our strategy

Strategic focus

• Profile, reputation and reach• Messaging and impact• Targeting and cohesion

Points of proof - prospectus

Points of proof - prospectus

Points of proof – schools liaison

Points of proof – fairs and exhibitions

Points of proof – digital engagement

Points of proof – on campus

Strategic events and collaboration

#IAMINThe Guardian University Awards 2015 –

Best Marketing & Comms Campaign

Partnerships and advocacy

Other brand advocates

Web, digital and video impact

Best student experience

Best student experience

Social media buzz

Inspiring Winners since 1909

Thank you!Emma Leech

E.J.Leech@lboro.ac.uk@EmmaJ70