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USING RESULTS TO PROMOTE STUDENT ENGAGEMENT AND DRIVE CONTINUOUS IMPROVEMENT
Emma LeechDirector of Marketing & Advancement@EmmaJ70
All about reputation
Focus on stand out and strategic alignment
Data and market research
Collaboration at the heart of our strategy
Strategic focus
• Profile, reputation and reach• Messaging and impact• Targeting and cohesion
Points of proof - prospectus
Points of proof - prospectus
Points of proof – schools liaison
Points of proof – fairs and exhibitions
Points of proof – digital engagement
Points of proof – on campus
Strategic events and collaboration
#IAMINThe Guardian University Awards 2015 –
Best Marketing & Comms Campaign
Partnerships and advocacy
Other brand advocates
Web, digital and video impact
Best student experience
Best student experience
Social media buzz