Stc presentation 8-24-1

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Moving from Technical Writing to Training Development

Holly Harkness, Mirant Corporation

Jack Massa, Guidance Communications

Holly Mullins, Instructive Media

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Our stories

Similarities and differences

Three roles in training

Recent trends

Overview of the profession

Resources

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Similarities: Things you know, do, and use

6 things you know

1. Writing to inform and instruct2. User/student viewpoint3. Information development4. Visual communication5. Computer-user interface design6. Project team experience

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11 things you do

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1. Interview2. Analyze need3. Define projects4. Design materials5. Chunk information6. Use graphics7. Write scenarios8. Write video scripts9. Write questions and

answers10.Manage reviews11.Put materials online

9 tools you use

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1.PowerPoint2.Word 3.Acrobat4. Camtasia5. SnagIt6. Captivate7. Flash8. Dreamweaver9. Content management

systems

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Differences: Instructional design/adult learning theory basics

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At your next job interview…

a) Sure, I’ve done that lots of times. No problem

b) The instructional materials I’ve written could easily be adapted to training. And I’m familiar with the principles of instructional design and adult learning. I believe I can do a really good job with that.

c) Doh!, I don’t know anything about training!

We also need the writer to create training materials for our

products. Do you have experience with that?”

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Analysis first

When confronted with a workplace learning challenge, do the analysis first.

• What problem are you trying to solve?

• Is training the right answer?

• What kind of training is appropriate?

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Is training even the right answer?

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Everyone knows ADDIE

Analysis – Problem analysis, audience analysis, task analysis

Design – Selection of delivery methods, outline of learning events.

Development – Writing of materials, programming (if e-learning), testing

Implementation – Delivery of the learning solution

Evaluation – Assessment of results and improvement

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Jack’s favorite models

50,000 Years of Instructional Design in a nutshell• Tell them

• Show them

• Let them try

• Repeat

If this does not work, or if you want to be part of the latest education fad, change the order of the steps until you find a combination that works.

- William Horton, Designing Web-Based Training, 2000

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Jack’s favorite models

Three Priorities for Effective Training:

• Ensure that learners are highly motivated to learn.

• Guide learners to appropriate content.

• Provide meaningful and memorable learning experiences.

- Michael Allen, Michael Allen’s Guide to E-Learning, 2001

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Three training roles

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Classroom materials

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Recipe for a training guide

1 user guide

1 set of learning objectives

Classroom exercises (to taste)

1. Cut out all non-essentials from the user guide

2. Add learning objectives

3. Stir in exercises

4. Bake and serve hot

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E-learning

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What is e-learning?

Instruction delivered on a computer by way of disk, Internet, or intranet

Content relevant to learning objectives

Uses methods such as examples and practice

Builds new knowledge and skills

Uses media to deliver the content

Instructor-led (synchronous) or self-paced (asynchronous)

- Clark and Mayer, e-Learning and the Science of Instruction 2008

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Ease into asynchronous e-learning

Experiment with free development tools or trial versions.

Develop… By doing this… Using a program you know or learn…

Tutorials Putting classroom training online

PowerPointAcrobat

Software Demos

Recording full-motion videos

Camtasia or Captivate

Interactive Tutorials

Adding interactivity and test scoring to your tutorials (create a storyboard first)

CaptivateDreamweaverFlashMany, many others

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Publish e-learning

Get to know your LMS administrator!

Intranet

Content Management System (CMS)

Learning Management System (LMS) Track student progress and scores Evaluate training success

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Presentation

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Later in the interview…

a) Sure, I’ve done that lots of times. No problem.

b) I’ve done presentations at team meetings. That’s an area where I’d like the chance to improve my skills.

c) Imma scared!

Oh, I forgot to mention: sometimes you’ll need to fill in and teach the courses. You okay with

that?”

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Training delivery skills

These are skills only come with training and – even more so – practice

• Presentation skills

• Facilitation skills

• Move from “sage on the stage” to “guide on the side”

• Facilitate class interactions, discussions, exercises

• Dealing with uncooperative learners• Online session “production” skills

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Training delivery tools

• PowerPoint – learn it inside out

• Virtual classroom platforms

Platform Comments

WebEx (Cisco Systems) Most popular. Several versions and payment options.

Elluminate Particularly nice interface. Free version available for conferencing with up to 3 people.

Citrix Go To Meeting /Go to Webinar

Also very popular. Cost effective for small organizations.

Microsoft Live Meeting Integration with Office 2007. 14-day Free Trial.

Adobe Acrobat Connect Pro

Bundled as part of Adobe Acrobat 9. Upload your documents to acrobat.com and open Online collaboration sessions.

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Virtual Classroom Example - Elluminate

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The training profession

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History

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• Ongoing need at most organizations • New technology requires training • Baby boomer retirement rate

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Corporate departments

Training

Professional Development

Customer Support

Information Support

Human Resources

Information Technology

Operations

- Cennamo and Kalk, Real World Instructional Design 2005

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Trends in the Training Industry

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Times are changing

“Training” Out“Workplace Learning” In

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Trends to be aware of• Mobile learning

• Podcasts and video – custom made videos or just linking to YouTube

• Games-based learning, used both in the classroom and in e-learning applications

• Virtual Reality – “Second Life”

• Collaborative learning / crowd-sourcing / Learning portals

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Trends - Generational Issues

• Boomers

• GenX

• GenY

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Resources

Certifications

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ASTD - Two-Day Certificate Programs

ASTD CPLP Certification

Training Magazine instructionaldesigninstitute.com

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Organizations

STC Instructional Design & Learning SIG (IDL SIG)

www.stcsig.org/idl/listserv.shtml

American Society for Training and Development (ASTD)

Local chapter – astdatlanta.org

ISPI – International Society for Performance Improvement

Local chapter – ispi-atlanta.org/

E-Learning Guild elearningguild.com

Books

e-Learning and the Science of Instruction - Clark and Mayer

Writing Training Materials That Work - Foshay, Silber, and Stelnicki

Michael Allen’s Guide to e-Learning - Michael Allen

eLearning by Design - William Horton

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Blogs

Elearning post

The Rapid eLearning Blog

Other blog lists: Upside Learning Solutions blog July 2010 (Top 47 eLearning & Workplace Learning Blogs)

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University programsUniversity of Georgia,Instructional Design and Development, Masters Program

Learning, Design, and Technology (LDT) Ph.D. Program

Georgia State: new programMaster of Science (M.S.) degree in Instructional Design and Technology

Boise State University online Masters Degree Program in Instructional and Performance Technology

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Social networking

Other Twitter tags#elearning #ispi#training #astd

LinkedIn groups ASTDLearning, Education and Training Professionals Training Content Development

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Thursdays 11:30-1pm and 8:30-10pm

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Questions and comments

Contact us:

Holly Harknessholly.harkness@mirant.com

Jack Massajack@guidancecom.com

Holly Mullinshollykmullins@gmail.com