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Moving from Technical Writing to Training Development
Holly Harkness, Mirant Corporation
Jack Massa, Guidance Communications
Holly Mullins, Instructive Media
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Our stories
Similarities and differences
Three roles in training
Recent trends
Overview of the profession
Resources
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Similarities: Things you know, do, and use
6 things you know
1. Writing to inform and instruct2. User/student viewpoint3. Information development4. Visual communication5. Computer-user interface design6. Project team experience
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11 things you do
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1. Interview2. Analyze need3. Define projects4. Design materials5. Chunk information6. Use graphics7. Write scenarios8. Write video scripts9. Write questions and
answers10.Manage reviews11.Put materials online
9 tools you use
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1.PowerPoint2.Word 3.Acrobat4. Camtasia5. SnagIt6. Captivate7. Flash8. Dreamweaver9. Content management
systems
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Differences: Instructional design/adult learning theory basics
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At your next job interview…
a) Sure, I’ve done that lots of times. No problem
b) The instructional materials I’ve written could easily be adapted to training. And I’m familiar with the principles of instructional design and adult learning. I believe I can do a really good job with that.
c) Doh!, I don’t know anything about training!
We also need the writer to create training materials for our
products. Do you have experience with that?”
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Analysis first
When confronted with a workplace learning challenge, do the analysis first.
• What problem are you trying to solve?
• Is training the right answer?
• What kind of training is appropriate?
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Is training even the right answer?
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Everyone knows ADDIE
Analysis – Problem analysis, audience analysis, task analysis
Design – Selection of delivery methods, outline of learning events.
Development – Writing of materials, programming (if e-learning), testing
Implementation – Delivery of the learning solution
Evaluation – Assessment of results and improvement
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Jack’s favorite models
50,000 Years of Instructional Design in a nutshell• Tell them
• Show them
• Let them try
• Repeat
If this does not work, or if you want to be part of the latest education fad, change the order of the steps until you find a combination that works.
- William Horton, Designing Web-Based Training, 2000
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Jack’s favorite models
Three Priorities for Effective Training:
• Ensure that learners are highly motivated to learn.
• Guide learners to appropriate content.
• Provide meaningful and memorable learning experiences.
- Michael Allen, Michael Allen’s Guide to E-Learning, 2001
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Three training roles
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Classroom materials
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Recipe for a training guide
1 user guide
1 set of learning objectives
Classroom exercises (to taste)
1. Cut out all non-essentials from the user guide
2. Add learning objectives
3. Stir in exercises
4. Bake and serve hot
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E-learning
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What is e-learning?
Instruction delivered on a computer by way of disk, Internet, or intranet
Content relevant to learning objectives
Uses methods such as examples and practice
Builds new knowledge and skills
Uses media to deliver the content
Instructor-led (synchronous) or self-paced (asynchronous)
- Clark and Mayer, e-Learning and the Science of Instruction 2008
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Ease into asynchronous e-learning
Experiment with free development tools or trial versions.
Develop… By doing this… Using a program you know or learn…
Tutorials Putting classroom training online
PowerPointAcrobat
Software Demos
Recording full-motion videos
Camtasia or Captivate
Interactive Tutorials
Adding interactivity and test scoring to your tutorials (create a storyboard first)
CaptivateDreamweaverFlashMany, many others
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Publish e-learning
Get to know your LMS administrator!
Intranet
Content Management System (CMS)
Learning Management System (LMS) Track student progress and scores Evaluate training success
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Presentation
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Later in the interview…
a) Sure, I’ve done that lots of times. No problem.
b) I’ve done presentations at team meetings. That’s an area where I’d like the chance to improve my skills.
c) Imma scared!
Oh, I forgot to mention: sometimes you’ll need to fill in and teach the courses. You okay with
that?”
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Training delivery skills
These are skills only come with training and – even more so – practice
• Presentation skills
• Facilitation skills
• Move from “sage on the stage” to “guide on the side”
• Facilitate class interactions, discussions, exercises
• Dealing with uncooperative learners• Online session “production” skills
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Training delivery tools
• PowerPoint – learn it inside out
• Virtual classroom platforms
Platform Comments
WebEx (Cisco Systems) Most popular. Several versions and payment options.
Elluminate Particularly nice interface. Free version available for conferencing with up to 3 people.
Citrix Go To Meeting /Go to Webinar
Also very popular. Cost effective for small organizations.
Microsoft Live Meeting Integration with Office 2007. 14-day Free Trial.
Adobe Acrobat Connect Pro
Bundled as part of Adobe Acrobat 9. Upload your documents to acrobat.com and open Online collaboration sessions.
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Virtual Classroom Example - Elluminate
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The training profession
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History
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• Ongoing need at most organizations • New technology requires training • Baby boomer retirement rate
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Corporate departments
Training
Professional Development
Customer Support
Information Support
Human Resources
Information Technology
Operations
- Cennamo and Kalk, Real World Instructional Design 2005
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Trends in the Training Industry
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Times are changing
“Training” Out“Workplace Learning” In
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Trends to be aware of• Mobile learning
• Podcasts and video – custom made videos or just linking to YouTube
• Games-based learning, used both in the classroom and in e-learning applications
• Virtual Reality – “Second Life”
• Collaborative learning / crowd-sourcing / Learning portals
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Trends - Generational Issues
• Boomers
• GenX
• GenY
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Resources
Certifications
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ASTD - Two-Day Certificate Programs
ASTD CPLP Certification
Training Magazine instructionaldesigninstitute.com
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Organizations
STC Instructional Design & Learning SIG (IDL SIG)
www.stcsig.org/idl/listserv.shtml
American Society for Training and Development (ASTD)
Local chapter – astdatlanta.org
ISPI – International Society for Performance Improvement
Local chapter – ispi-atlanta.org/
E-Learning Guild elearningguild.com
Books
e-Learning and the Science of Instruction - Clark and Mayer
Writing Training Materials That Work - Foshay, Silber, and Stelnicki
Michael Allen’s Guide to e-Learning - Michael Allen
eLearning by Design - William Horton
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Blogs
Elearning post
The Rapid eLearning Blog
Other blog lists: Upside Learning Solutions blog July 2010 (Top 47 eLearning & Workplace Learning Blogs)
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University programsUniversity of Georgia,Instructional Design and Development, Masters Program
Learning, Design, and Technology (LDT) Ph.D. Program
Georgia State: new programMaster of Science (M.S.) degree in Instructional Design and Technology
Boise State University online Masters Degree Program in Instructional and Performance Technology
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Social networking
Other Twitter tags#elearning #ispi#training #astd
LinkedIn groups ASTDLearning, Education and Training Professionals Training Content Development
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Thursdays 11:30-1pm and 8:30-10pm
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Questions and comments
Contact us:
Holly [email protected]
Jack [email protected]
Holly [email protected]
