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As an evangelist your own branding is critical for your role. Interesting enough, it’s not just about this job type: you as a freelancer, as a community manager, as a ... you need to think about your branding. It’s about you as a person, you as an employee, and what people will associate you with. It’s one of the most important weapons you have. Taken from my own experience, I’ll give you some advices about your branding in-person, but also online by using social media. We’ll talk about the good, the bad, and the ugly...
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Personal brandingSocial Media Breakfast
Frédéric Harper@fharper | outofcomfortzone.net
• Technical Evangelist & Open guy
at MS
• Professional speaker & blogger
• Always wear jeans with cool t-
shirts
• HTML5 & social media enthusiast
• Geek & French guy
Me, myself, and I
It’s critical for mostly everybody
Personal branding is, for some
people, a description of the process
whereby people and their careers are
marked as brands.
http://en.wikipedia.org/wiki/Personal_branding
Personal branding
Personal Branding is YOU
Personal Branding is YOU
Personal Branding is WHO YOU ARE
What you know
What you do/did
Who you know
What you look like
…
Who you are
1. Who
2. What
3. How
Build your Personal brand
1. Who: Be authentic
2. What: Define your brand
3. How: Create & do stuff
4. The secret ingredient: Expose
what you are doing, who you are
Build your Personal brand
Be authentic
1. Who am I?
2. Who I want to be?
3. Whichever your brand, be
yourself
4. Passion…
Be authentic
Define your brand
1. Who am I?
2. Who I want to be?
3. How I want people to define me?
4. What are my goals?
Define your brand
Create & do stuff
1. Do what you love!
2. Start a blog.
3. Speak about your passion at
conferences
4. Create a user group, association…
5. Network
Create & do stuff
Expose what you are doing, who you are
1. Start a blog!
2. Update your LinkedIn profile
3. Create a Facebook page
4. Tweets, tweets, and tweets… *
Expose what you are doing, who you are
Personal branding is how people see perceive you…
Books
The FlinchJulien Smith
Questions
Frédéric Harperhttp://outofcomfortzone.net
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