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Social Media and How It Relates to the Job Search
+Things To Remember
Determine your social brand
Outline your plan
Remember your audience
Match your audience to a social media channel
Build a professional presence
+Social Media Sites
Google+
WordPress
YouTube
Audience Friends and family Brands Small companies
Format Timeline
Job tools Facebook Marketplace BranchOut
Advantages Interact with companies and public figures on a more personal level
Disadvantages Be careful what you say Facebook privacy changes
+BranchOut on Facebook
+Facebook Timeline
Audience Companies Recruiters Public figures Users that you may share common interests with
Format 140 character tweets Hashtags, RTs, DM, @reply
Advantages Connect with people you don’t know based on similar interests Used to integrate news, trends, and interactions
Disadvantages Public domain 140 characters limit can be both an advantage and disadvantage
Audience Professionals Colleagues Recruiters Organizations / corporations
Format Career profiles Groups
Advantages Follow companies Join events Recommendations Connect with those in your field
Disadvantages Need to sign up for LinkedIn premium account to send InMail Limited number of jobs advertised Need to establish connections in the real world
+Google+
Audience Friends and family Colleagues
Format Like Facebook, but you can organize your friends and family into
circles
Advantages Share and follow relevant expertise Hangouts Follow companies
Disadvantages Not as mainstream as the other social media sites
+Google+
+WordPress
Audience Readers (those who are interested in your work)
Format Blog posts Tags, categories
Advantages Use as a personal website (no HTML/coding required) Post links to accomplishments SEO Register a domain name Blog about your expertise
Disadvantages May need to pay $ to fully customize your site
+WordPress
+YouTube
Audience Public
Format Professional and amateur videos uploaded by users
Advantages Creative way to show off your skills
Disadvantages Limited interaction with others May take time to produce videos
+What to do next…
Make a commitment to update your social media sites
Critique and measure your progress
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