LinkedIn & Your Personal Brand

“Your Personal Brand and LinkedIn”

July 25th 2012

“Your Personal Brand and LinkedIn”

Social Media TrainingMitch MilesThe 26.2 Group

Our Roadmap Develop Your Personal Brand & Profile (Today)

Personal Branding What Is LinkedIn Why LinkedIn Professional Profile

Manage Your Professional Brand & Profile (8/1/12) LinkedIn Applications, Tools

Connect Your Professional Brand & Profile (8/8/12) Job/Career Best Practices

LinkedIn Overview Create Your Professional ProfileProfessional HeadlineEstablish Your Unique LinkedIn URLProfessional Headshot Photo Summary StatementSkills & Expertise

Wednesday, July 25th 2012: Develop Your Personal Brand & Profile

Leveraging Connections, Colleagues, and ClassmatesImporting Your Address BookAdvanced People SearchUnderstanding Company and Groups SectionsProfessional RecommendationsLinkedIn Answers

Wednesday, August 1st 2012: Manage Your Professional Brand & Profile

Job Search Best Practices Navigating the Learning CenterCareer Applications: Resume Builder, JobFinderLinkedIn TodayEngaging HR, Recruiters, and Staffing OrganizationsUse the JobInsider Toolbar

*Professional Photo Day – Professional Dress

Wednesday, August 8th 2012: Connect Your Professional Brand & Profile

WHAT IS

LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly.

Provides Connections = Re-connectPowers Your Career = Re-position Produces Answers = Re-search

Social Networking Site for Business

Professionals.#1

WHY

170+ Million Members in

200+ Countries

A NEW MEMBER JOINS LINKEDIN EVERY SECOND.

Over 2 MILLION COMPANY PROFILES ON LINKEDIN.

1. Importance of Your Personal Brand2. Complete Your Personal Profile 3. Grow Your Personal Network 4. Join Industry/Alumni/Professional Groups 5. ASK and ANSWER QUESTIONS6. Seek Introductions7. Gather Recommendations

Top Priorities

1. Importance of Your Personal Brand2. Complete Your Personal Profile 3. Grow Your Personal Network 4. Join Industry/Alumni/Professional Groups 5. ASK and ANSWER QUESTIONS6. Seek Introductions7. Gather Recommendations

Top Priorities

… stimulates a meaningful emotional responsein another person or audience about thequalities or values for which that person stands.

• What are the emotions he or she evokes? • What are the values and qualities that come to

mind when you think of that person?

Personal Brand Defined …

“The single most important step in building an effective Personal Brand is accepting that what you think of yourself is nearly irrelevant: Branding is all about what others think.”

22 Immutable Laws of BrandingAl and Laura Ries

22 Immutable Laws of BrandingAl and Laura Ries

“reserving a word or phrase in the mind of another.”

Steps to determine your Personal Brand

1.Identify the emotion you want to evoke in your audience.2.Identify the word or phrase that reflects that emotion you want others to associate with you. 3.You must consistently engage in intentional behavior that promotes and reinforces the word or phrase you have chosen.

my ONE word/phrase is

“ENCOURAGE, TO ENCOURAGE”

•Am I Encouraging?•Would this Encourage or Discourage?•Do I bring a smile or a frown when I am around others?•Praising or Putting Down?•Is my tone Kind or Mean?

“People HIRE, work with others they …

LikeTrust

have a connection/bond with

If People hire and work with people they like, trust and connect with, keep in mind the following when making an impression on LinkedIn …

“You don’t get a second chance to make a first impression“

Past = 1st Impression

Today = 2nd Impression

Today = 1st Impression

NOT are

what You Say… it’s what

SAY !

Google Alerts Search Engine

Example: Google Alert

HOW DOES

WORK

– 1st Degree – personal, immediate network.

– 2nd Degree – connected to at least one member of your 1st degree to introduce you.

– 3rd Degree – connected to at least one member of your 2nd degree connection.

1. Professional Profile Photo2. Profile Summary with Specialties3. Obtain at least 3 Recommendations4. Education History 5. Current Employment Position 6. 2 Past Employment Positions

100% Profile

I help X do Y so that Z.

Professional LinkedIn Headline

**Attend all three sessions and receive the following bonuses:

•Free Professional Headshot: Suitable for LinkedIn and other online platforms.

• August 8th 2012 is Professional Headshot Day

Keep your sleeves on … No full body shots … Show your entire face …

No Avatars

No Sunglasses

Always Smile!

Please NO

1.Keywords2.List

2 Keys 4 LinkedIn Success

Who’s on YOUR list?

Building YOUR LinkedIn Network• Upload Contacts from your email provider.

• Connect with (new/old) colleagues and classmates.

”

“LIVE”

For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the following

mitchmiles - Twitterwww.gothe262.com - Web

LinkedIn.com/in/mitchmiles - LinkedInmitch@gothe262.com - Web