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Ali French 262-617-3440
a6french3@gmail.com
The Bud Light Party
Amy Schumer and Seth Rogen kicked of The
Bud Light Party’s campaign trail during the
Super Bowl. Then it was our job to carry the
torch for this “political party”, promoting the
#BudLightParty, the Party for America. It’s
hard to miss us when we roll up in our ‘79
Lincoln Town Car.
“Because no matter where we all stand on
the issues, we all sit on bar stools. America
has seen the light and there’s a Bud in front
of it.”
Personal Contributions:
-Train and manage over 20 BAs.
-Schedule BAs as needed.
-Coordinate with client and on premise accounts for weekly activations.
-Coordinate with the client, Scottrade Center, and Blues contacts for Fan appreciation week, away game watch parties, and home game pep rally activations.
-Management of branded assets and giveaways.
blu mobile tour
blu traveled the country connecting with adult tobacco consumers. Whether it was at a House of Blues, a food festival, NASCAR race, or music festival, blu was there giving consumer the power to take back their freedom. Up to 4 mobile tours and 10 tour managers traveled coast to coast activating at small and large scale events while educating consumers on blu’s product line. Over the course of 3 years over 100,000 samples were distributed.
Personal Contributions:
•Managed $1M+ budget for event partnerships.
•Negotiated, booked, and managed over 150 events from.
•Worked with client to increase onsite presence at key events.
•Traveled to events and manage events on site as needed.
•Managed online event recap system.
•Recruited, trained, and managed multiple teams of field staff.
•Negotiated with events for activation space.
•Communicated with clients as needed.
•Coordinated day to day event logistics and on-site activation.
Quest Nutrition
Personal Contributions:
• Used existing relationships with brand
ambassadors to recruit and train a team
of 13 BAs across 9 markets.
• Worked with GNC, Vitamin World, and
CCN contacts to schedule demos.
• Managed inventory and event recaps
for each market.
• High-fived everyone when the teams
sample 4,000+ bars in 18 days.
What do you do when a client says they need to
execute 166 in-store sampling demonstrations, in
18 days? Pour yourself a strong cup of coffee and
make it happen.
blu eCigs blu beach club 2015
Since 2013 blu has sponsored Hangout Music
Festival. For 2015's activation blu and Switch
created the blu BEACH CLUB - a 100'x100'
resort style activation. The beach club
featured an exceptional view of the main
stage, a merchandise spin wheel, a photo op,
cell phone charging stations, cold wet towels
and of course, sun screen. blu was the only
activation that featured gulf access and the
chance to listen to music while standing in
the cool water was definitely worth the wait.
Personal Contributions:
-Assisted in sponsorship activation.
-Trained and managed 20 brand ambassadors and 6 tour managers on-site.
-Event set-up, tear down, coordinating asset delivery on-site.
-Worked in conjunction with event, event production team, blu, and other members of Switch for a successful event.
-Team activation exceeded sampling goal by over 900 during the 3-day festival
View of our 100x100 ft. footprint from on top of a Ferris wheel
#STLforSANDY
Personal Contributions:
• On site project coordinator.
• In charge of feeding volunteers,
managing volunteer and staff on-site,
stocking tape and labels for boxes.
• Did I mention it was my first month on
the job?
#STLforSANDY was a way for the city of St. Louis
to come together in an effort to support the
victims of Hurricane Sandy. Two 53-foot trucks
containing donations collected in St. Louis were
driven to Newark New Jersey on Saturday,
November 10, 2012. Switch, local media partners,
St. Louis City leaders, walk-up volunteers who
wanted to make a difference, and even Louie lent
a helping hand.
Ongoing Contributions:
Blog Contributions
Need dating advice?
Want to learn about millennials and sponsorships?
Participate in brainstorms for elevating current and prospective
clients experiential marketing efforts.
Contribute to responses to RFPs.
Developed relationships with production companies, festival
management companies, magazines and newspapers through
event outreach and sponsorship negations.
Research and evaluate events to grow network of opportunities.
Budget Management.
Project management.
Switch Life President
• Spearhead the development of a program to help
evolve company culture.
• Oversee the development and execution of monthly
all company meetings.
• Work closely with upper management and managing
partners to develop and measure success of company
initiatives.
• Serve as liaison between body of employees and upper
management.
How can we bridge the gap between upper
management and their employees? How can we
learn more about each other personally and
professionally? How can we make employees feel
the love?
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