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Ali French 262-617-3440 [email protected]

Let me show you what I can do

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Page 1: Let me show you what I can do

Ali French 262-617-3440

[email protected]

Page 2: Let me show you what I can do

The Bud Light Party

Amy Schumer and Seth Rogen kicked of The

Bud Light Party’s campaign trail during the

Super Bowl. Then it was our job to carry the

torch for this “political party”, promoting the

#BudLightParty, the Party for America. It’s

hard to miss us when we roll up in our ‘79

Lincoln Town Car.

“Because no matter where we all stand on

the issues, we all sit on bar stools. America

has seen the light and there’s a Bud in front

of it.”

Personal Contributions:

-Train and manage over 20 BAs.

-Schedule BAs as needed.

-Coordinate with client and on premise accounts for weekly activations.

-Coordinate with the client, Scottrade Center, and Blues contacts for Fan appreciation week, away game watch parties, and home game pep rally activations.

-Management of branded assets and giveaways.

Page 3: Let me show you what I can do

blu mobile tour

blu traveled the country connecting with adult tobacco consumers. Whether it was at a House of Blues, a food festival, NASCAR race, or music festival, blu was there giving consumer the power to take back their freedom. Up to 4 mobile tours and 10 tour managers traveled coast to coast activating at small and large scale events while educating consumers on blu’s product line. Over the course of 3 years over 100,000 samples were distributed.

Personal Contributions:

•Managed $1M+ budget for event partnerships.

•Negotiated, booked, and managed over 150 events from.

•Worked with client to increase onsite presence at key events.

•Traveled to events and manage events on site as needed.

•Managed online event recap system.

•Recruited, trained, and managed multiple teams of field staff.

•Negotiated with events for activation space.

•Communicated with clients as needed.

•Coordinated day to day event logistics and on-site activation.

Page 4: Let me show you what I can do

Quest Nutrition

Personal Contributions:

• Used existing relationships with brand

ambassadors to recruit and train a team

of 13 BAs across 9 markets.

• Worked with GNC, Vitamin World, and

CCN contacts to schedule demos.

• Managed inventory and event recaps

for each market.

• High-fived everyone when the teams

sample 4,000+ bars in 18 days.

What do you do when a client says they need to

execute 166 in-store sampling demonstrations, in

18 days? Pour yourself a strong cup of coffee and

make it happen.

Page 5: Let me show you what I can do

blu eCigs blu beach club 2015

Since 2013 blu has sponsored Hangout Music

Festival. For 2015's activation blu and Switch

created the blu BEACH CLUB - a 100'x100'

resort style activation. The beach club

featured an exceptional view of the main

stage, a merchandise spin wheel, a photo op,

cell phone charging stations, cold wet towels

and of course, sun screen. blu was the only

activation that featured gulf access and the

chance to listen to music while standing in

the cool water was definitely worth the wait.

Personal Contributions:

-Assisted in sponsorship activation.

-Trained and managed 20 brand ambassadors and 6 tour managers on-site.

-Event set-up, tear down, coordinating asset delivery on-site.

-Worked in conjunction with event, event production team, blu, and other members of Switch for a successful event.

-Team activation exceeded sampling goal by over 900 during the 3-day festival

View of our 100x100 ft. footprint from on top of a Ferris wheel

Page 6: Let me show you what I can do

#STLforSANDY

Personal Contributions:

• On site project coordinator.

• In charge of feeding volunteers,

managing volunteer and staff on-site,

stocking tape and labels for boxes.

• Did I mention it was my first month on

the job?

#STLforSANDY was a way for the city of St. Louis

to come together in an effort to support the

victims of Hurricane Sandy. Two 53-foot trucks

containing donations collected in St. Louis were

driven to Newark New Jersey on Saturday,

November 10, 2012. Switch, local media partners,

St. Louis City leaders, walk-up volunteers who

wanted to make a difference, and even Louie lent

a helping hand.

Page 7: Let me show you what I can do

Ongoing Contributions:

Blog Contributions

Need dating advice?

Want to learn about millennials and sponsorships?

Participate in brainstorms for elevating current and prospective

clients experiential marketing efforts.

Contribute to responses to RFPs.

Developed relationships with production companies, festival

management companies, magazines and newspapers through

event outreach and sponsorship negations.

Research and evaluate events to grow network of opportunities.

Budget Management.

Project management.

Switch Life President

• Spearhead the development of a program to help

evolve company culture.

• Oversee the development and execution of monthly

all company meetings.

• Work closely with upper management and managing

partners to develop and measure success of company

initiatives.

• Serve as liaison between body of employees and upper

management.

How can we bridge the gap between upper

management and their employees? How can we

learn more about each other personally and

professionally? How can we make employees feel

the love?