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A presentation given to high school students to inform them of the growing need for inbound marketing professionals.
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Inbound MarketingMARKETING WITH A MAGNET, NOT A SLEDGEHAMMER
Lisa IsbellInbound Strategy Director, Spot On LLC
@GoogleeEyes
@thespotonagency
http://www.thespotonagency.com
http://www.facebook.com/thespotonagency
http://www.linkedin/in/lisaisbell
Inbound Marketing
A strategy for using a website, social media, email and other online tools to generate leads and customers.
Brian Halligan, founding partner and CEO of Hubspot coined the term in 2005
Inbound Marketing Process
http://www.thewholebraingroup.com/wbcntnt/wp-content/uploads/So-what-is-Inbound-Marketing.pdf
The History of Marketing: http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx
The Marketerette
Hubspot produced Bachelorette spoof video.
Inbound marketing wins out over outbound to get the rose!
http://www.youtube.com/watch?v=lVwUnl_0eNo
The Outbound Marketer
http://www.youtube.com/watch?v=aB52dgSezGs
Another humorous look at perspectives of outbound marketing techniques.
What’s in it for You.
Career Path in a GROWING industry.
School of hard-knocks and passion can pave the way if money for education is lacking.
A job you love! Autonomy, flexibility and other perks.
Learn Inbound Marketing Skills
Learn inbound marketing on your own ~ it’s FREE. http://academy.hubspot.com/certification
Read Hubspot’s blog. http://blog.hubspot.com/
Explore the Internet (search the term inbound marketing).
Seek Intern opportunities – Hubspot partner agencies and businesses using the software.
Build your own inbound marketing campaign – blog & social media or offer to help out a charitable organization with theirs.
Develop excellent written communication skills
Peek Behind the Curtain
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