Inbound MarketingMARKETING WITH A MAGNET, NOT A SLEDGEHAMMER

Lisa IsbellInbound Strategy Director, Spot On LLC

@GoogleeEyes

@thespotonagency

http://www.thespotonagency.com

http://www.facebook.com/thespotonagency

http://www.linkedin/in/lisaisbell

Inbound Marketing

A strategy for using a website, social media, email and other online tools to generate leads and customers.

Brian Halligan, founding partner and CEO of Hubspot coined the term in 2005

Inbound Marketing Process

http://www.thewholebraingroup.com/wbcntnt/wp-content/uploads/So-what-is-Inbound-Marketing.pdf

The History of Marketing: http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx

The Marketerette

Hubspot produced Bachelorette spoof video.

Inbound marketing wins out over outbound to get the rose!

http://www.youtube.com/watch?v=lVwUnl_0eNo

The Outbound Marketer

http://www.youtube.com/watch?v=aB52dgSezGs

Another humorous look at perspectives of outbound marketing techniques.

What’s in it for You.

Career Path in a GROWING industry.

School of hard-knocks and passion can pave the way if money for education is lacking.

A job you love! Autonomy, flexibility and other perks.

Learn Inbound Marketing Skills

Learn inbound marketing on your own ~ it’s FREE. http://academy.hubspot.com/certification

Read Hubspot’s blog. http://blog.hubspot.com/

Explore the Internet (search the term inbound marketing).

Seek Intern opportunities – Hubspot partner agencies and businesses using the software.

Build your own inbound marketing campaign – blog & social media or offer to help out a charitable organization with theirs.

Develop excellent written communication skills

Peek Behind the Curtain