How to leverage social networks for the job?

how to leverage social networks for the job?how to leverage social networks for the job?

Bernard PaquesMarch 2013

this is about sharing EXPERIENCE

SEVERAL social networks

500 million users,340 millions of tweets /day

35 million of users,“Grandes écoles” effect

more than 1 billion users,25 millions in France

200 million users,1,340,000 groups

for your private network(beware of what & how you expose)

micro-blogging (140 characters),for information sharing

international professional network,mainly English-speaking audience

international professional network,created in France

etc., etc.

an universe to EXPLOREan universe to EXPLORE

??

crédit photo : Benh LIEU SONG

what is our OBJECTIVE?

étude ipsos octobre 2012 http://www.ipsos.fr/ipsos-loyalty/actualites/2012-10-25-l-avenir-recrutement-l-ere-web-20-et-reseaux-sociaux

me

social networks

chasseurs de tête

mon prochain job

recruiters

companies

??

me

social networks

recruiters

companies

3 – target your contacts

4 – become expert among experts

2 – share your findings

an universe to EXPLOREan universe to EXPLORE

1 – introduce yourself

1 – introduce yourself

me, myself, I

c.v.

spread the SAME information

1 – introduce yourself

select your IMAGE carefully

1 - présentez-vous

business card as a derived product

1 – introduce yourself

3 – target your contacts

4 – become expert among experts

2 – share your findings

an universe to EXPLOREan universe to EXPLORE

1 – introduce yourself

2 – share your findings

REMEMBER your best readings- write for yourself- some figure, some interesting fact- something that has surprised you- information you may use in your presentations- reference documents- add links to original pages

1

2

3I read

I cite

network echo

SEGMENT your audience

#keyword

profil

profile group 1 group 2 group 3

or or or

+

informationinformation

- simultaneous post to twitter & LinkedIn- twitter : add hash tags- LinkedIn : profile or groups

2 – share your findings

be PRESENT every week

Monday Tuesday Wed. Thu. Fri. Sat. Sun.

VISIBLE

2x

5x

10x

Monday Tuesday Wed. Thu. Fri. Sat. Sun.

Monday Tuesday Wed. Thu. Fri. Sat. Sun.

Monday Tuesday Wed. Thu. Fri. Sat. Sun.

Monday Tuesday Wed. Thu. Fri. Sat. Sun.not visible

2 – share your findings

3 – target your contacts

4 – become expert among experts

2 – share your findings

1 – introduce yourself

an universe to EXPLOREan universe to EXPLORE

3 – target your contacts

LEVERAGE most interactions- after a meeting- after an industry event, or a conference- after a webinar or virtual meeting- after a phone call

2

1 I participate to a virtual meeting

I invite the speaker

3 – ciblez vos contacts

look into YOUR network

WHO is talking?- in industry papers- at professional event- at company web sites- on YouTube- using specific twitter keywords (hashtags) - writing technical specifications (RFC)

1

2

3

3 – target your contacts

4 – become expert among experts

3 – target your contacts

2 – share your findings

1 – introduce yourself

an universe to EXPLOREan universe to EXPLORE

4 – become expert among experts

your SKILLS, validated by others

I list my competencies

my network confirms at scale

1

2

validate COMPETENCIES of your networka nice way to provide positive feed-back

4 – become expert among experts

SHARE original content- upload a presentation- develop a mini web site- feed a blog

1 2

4 – become expert among experts

MEET and network

Mobile Monday Paris :- 1 evening / month- 150 participants / meeting- presentations + networking

meetup.com :- 11 million users- 105,000 local groups- 340,000 meetings / month

4 – become expert among experts

4 – become expert among experts (contribute and meet)

3 – target your contacts (focus on your peers)

2 – share your findings (weekly updates)

1 – introduce yourself (be coherent and ubiquitous)

how to find YOUR PLACE:how to find YOUR PLACE:

a flexible PRACTICE

4 – become expert among experts

3 – target your contacts

2 – share your findings

1 – introduce yourself

ideas,information

people,groups

legitimacy,expertise

about.me/BernardPaques

twitter.com/bernard357bernard.paques@gmail.com

social networks are important tosocial networks are important toyour PERSONAL BRANDINGyour PERSONAL BRANDING